Imagine Teacher - Xmas Shopping Made Easy

Xmas shopping - a nightmare if you’re pounding the high street.  Pounding the online offerings can be just as painful but as I discovered today, some advertisers make it a joy …

I was looking for a Nintendo DS game called Imagine Teacher  so typed ‘ds imagine teacher’ into Google.  Very prominent in the PPC listings was an advert that displayed as:

£17.73 - Imagine Teacher
Compare online shops to find the
best price for Imagine Teacher.
www.ImagineTeacher.co.uk

This advert stood out because it wasn’t just giving me a good price but it was giving me the opportunity to compare online shops.  This made me click through on the advert.

That took me through to a page http://www.imagineteacher.co.uk which was created by the Imagine brand owner, describing the game in great detail.  Better than that it had a link on the page to ‘Click here to compare prices’ which took me to a part of the page that showed, very visually, how much the game costs in all the major retailers as well as in the lesser-known ones.  

The comparison table showed that the prices included VAT and delivery and that the price gap was from £17.73 to £29.93.  It brought to my attention a website called www.thehut.com, a company I’d never heard of before.   I clicked on the link to their site, discovered that it was actually cheaper (£14.73) and went through a perfect buying process.

The end result is that www.thehut.com have my contact details (so they can promote stuff to me in the future), which is a fair trade for them, and the Imagine team, making it easy for me to get what I wanted.   This is a demonstration of excellent online promotion through a PPC advert that attracts attention (through offering a comparison of prices), the landing page of the website giving good information, and the website of the actual retailer delivering on the promise.   A lot of online retailers could take a leaf out of the book of what these guys have achieved.