http://www.custwin.co.uk/blog Just another WordPress weblog Fri, 24 Oct 2008 10:11:02 +0000 http://backend.userland.com/rss092 en Any company that has niche product names, under which they want to appear within Google has a couple of options: 1. Get good positioning in the natural search rankings 2. Use PPC Although it's often the case that niche phrases do result in companies getting good natural rankings for their products, that positioning ... http://www.custwin.co.uk/blog/2008/10/24/google-says-no-to-niche-phrases/ Following on from my last post about the restrictions on using niche phrases in Google Adwords, I've had an interesting discussion with a Google rep.  In a nutshell, the problem is that Adwords won't allow adverts to be visible when people type what it considers to be particularly niche phrases.  So, if I wanted 'red widgets with ... http://www.custwin.co.uk/blog/2008/09/29/niche-ppc-phrases-update/ Going back in time, if a Google Adwords advertiser wanted to have a certain phrase within their PPC campaign and to trigger adverts, that was easily possible. If you wanted to have "purple widgets with red spots" as a phrase then that was fine - as long as the CTR was ... http://www.custwin.co.uk/blog/2008/09/18/niche-keyword-phrases-in-ppc/