Business Services Clients

Custwin has worked with many clients offering business services. The following are a selection of case studies of the work we've done and continue to do with clients who offer a range of business services.

Athena Security - Security Services

Athena Security are a company who provide several aspects of security services to clients. These services range from door supervisors right up to close protection for many well-known names who understandably can't be identified. Custwin work for Athena Security on PPC and website development.

Our PPC work with Athena Security has been a huge success and generated lots of enquiries and business within a very short time of the campaign going live. The success has been due to a very detailed PPC campaign that eclipses the efforts of other security companies and so attracts a lot of attention. As a result of the initial boost to business provided by PPC, Custwin are working with Athena Security on website developments that will guarantee even higher levels of business.

CHPD - Leadership Development

CHPD are specialists in leadership development and work with companies of all sizes who want to create the leaders of tomorrow.

Custwin have worked for CHPD on PPC and website analysis.

Our PPC work with CHPD focuses on ensuring that when people type phrases related to the subject of leadership, that they have an opportunity to click through to the website and join the CHPD Leadership Club. This isn't as simple as it sounds because there are many types of phrases related to leadership and it's important to focus on just those that will attract the 'right' type of clicks.

Envirogard - Site Equipment Hire

Envirogard supply industrial hire equipment to companies from a number of locations throughout the UK. Custwin work with Envirogard on PPC, SEO, and website strategy & analysis.

As with most clients, Custwin are focused on analysing the website movements of visitors that we attract into the website. This leads to opportunities to make refinements that in turn generate higher levels of enquiries and sales. We have been working with Envirogard for a few years now and in 2010 are planning significant and positive changes to the website.

Exigent - Business Consultants

Exigent Consulting are business consultants working with small to medium sized businesses that are experiencing difficulties or are trying to get to the next level in their development.

Custwin manage a PPC campaign for Exigent, which produces a steady stream of visitors from companies that are looking for professional assistance with their businesses.

GPC Clear Solutions - Wastewater Treatment

GPC Clear Solutions provide industrial wastewater treatment consultancy and products for companies throughout the UK. Custwin work for GPC Clear Solutions on PPC, SEO and website strategy.

As with so many types of businesses, the costs per click for keyword phrases within this industry aren't particularly cheap. This means that we have to keep a close eye on what's gained from the clicks to the website. In 2010 Custwin are working with GPC Clear Solutions to generate visitors to the website while analysing the visitor paths on the website. This helps us to make website refinements that will generate higher levels of enquiries. GPC Clear Solutions, like many clients, is benefiting from us providing regular identification of the companies that are visiting the website.

Graphocentric - Handwriting Analysis

Graphocentric provide a handwriting analysis service that tells so much about the person whose handwriting is being analysed. This service is used to understand more about personality, to provide legal analysis of handwriting samples, and much more. We know how amazingly accurate it is because we've used the service ourselves! Custwin work for Graphocentric on PPC, SEO, and website development.

We've been working with Graphocentric for a few years now, generating traffic to the website and advising on strategic refinements to the website. In 2010 our focus is on helping the client to attract a wider range of the types of handwriting analysis projects that she enjoys.

Helix 3d - Stage & Sets Construction

Helix 3d are experts in the design and construction of sets, scenery, exhibition stands, and anything that needs to be built for business clients. Most of us will have seen the work of Helix 3d at some point in our lives but wouldn't have known where it originated from. Custwin work for Helix 3d on PPC and website strategy.

The PPC work for Helix 3d involved creating a campaign that focused on the types of phrases that would be typed by potential customers (for example, 'set construction' and 'stage set design'). The numbers of variations of these phrases was huge but the results have been brilliant, with Helix getting a steady stream of enquiries as a result of this campaign, particularly since Custwin also got involved with the website redevelopment project. In 2010 we continue to work with Helix 3d, managing the PPC campaign, while analysing website traffic, which provides the client with important information about those who have been visiting the website.

Hydro-Dynamix - Carpets & Floor Cleaning

Hydro-Dynamix have a network of operatives throughout the UK, each with their own geographical area but all competing with other companies for cleaning business which mainly consists of carpet and hard floors cleaning. Custwin work for Hydro-Dynamix on PPC, SEO, website analysis, and website strategy.

The PPC work for Hydro-Dynamix consists of numerous groups of phrases that result in adverts appearing when people type phrases linked to geographical locations (e.g. 'carpet cleaners Leeds') and when people click on the adverts they get taken to the website page of the operative covering that geographical location. The PPC campaign was implemented after Custwin's work on the website development which enabled such clicks to be able to convert into enquiries, which the old website wouldn't have been able to achieve. Our ongoing work with Hydro-Dynamix involves regular tweaks to the website, more PPC work, and natural search engine optimisation.

Integral Specialist Services - Corporate Efficiency Services

Integral Specialist Services are experts in helping medium to large organisations increase business efficiences, primarily through IT hardware and software. These services are often cost-neutral and save clients many £thousands. Integral Specialist Services are a new Custwin client in 2010 and we are initially working on a new website.

After the new website launch we will be working on generating traffic to the website through organic SEO, PPC advertising, plus more. We will also be analysing all website visitors and how they interact with the website.

Lauder Beaumont - Executive Recruitment

Lauder Beaumont specialise in Executive Recruitment with a difference - they guarantee that their hires will stay with the client company for a certain period of time - a guarantee unheard of within this industry.

Lauder Beaumont became a Custwin client in 2009 and we have worked together on the new website and will work together on the active marketing of the website plus analysing the visitors to the website. We will also be using methods that demonstrate that Lauder Beaumont are streets ahead of others in the executive search industry.

Metcalfe Stanley Hicks - Chartered Building Surveyors

Metcalfe Stanley Hicks are Chartered Building Surveyors working within an industry that is fairly conservative. Metcalfe Stanley Hicks became a Custwin client in 2009, initially benefiting from a PPC campaign.

In 2010 we are redeveloping the Metcalfe Stanley Hicks website so that it will have a significantly stronger impact and be the envy of others within this industry. The stronger website will work hand-in-hand with the methods we use to bring potential clients to the website, resulting in even higher levels of business being gained.

NSR Management - National Schedule of Rates

NSR Management are the producers of a publication called The National Schedule of Rates, a publication that is potentially of interest to anyone involved in property maintenance. Custwin work for NSR Management on PPC.

Apart from the obvious keyword phrases (such as 'national schedule of rates'), this PPC campaign for NSR Management focuses on phrases related to the subject. Custwin have also produced a detailed report that advises on website redevelopment potential.

Tork Security - Security Services

Tork Security offer security service solutions for companies throughout the UK. Custwin created the strategy for the current website and worked with the web developers on the final build. We also created and maintain the PPC campaign and SEO work.

Tork Security achieved a first for Custwin because on the day that the PPC campaign went live the very first click resulted in an enquiry, which went on to be a new client for Tork Security. There aren't many PPC companies that can claim to have achieved such a quick result!

Turf & Grass - Ground Consultants

Turf & Grass provide consultancy services to organisations that require expertise in matters related to the ground, such as the creation of a golf course or drainage on a football pitch. Custwin work for Turf & Grass on PPC and website strategy.

With any type of consultants there's always the danger that a PPC campaign will generate lots of enquiries from people just looking for free information. We initially found evidence of this with the Turf & Grass PPC campaign from people typing phrases such as 'bowling green advice' and so quickly modified the campaign so that it focused on a tighter range of keyword phrases that meant less clicks from people looking for free information. With any PPC campaign it's important to have professionals reporting back on the exact phrases that got the most clicks, comparing those with the types of enquiries being gained, and then refining the campaign accordingly.

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