Clients - PPC Campaigns

The creation and management of PPC campaigns are what Custwin spend most time on. We thoroughly enjoy helping our clients to keep ahead of the competition while keeping costs down through our innovative methods of getting the best out of systems such as Google. The fact that we have so many clients that continue to pay us a monthly fee is testament to the fact that we generate them plenty of business through our expertise. Here we offer you a selection of clients that have PPC campaigns run by Custwin.

9 Gough Square - Barristers

9 Gough Square are a forward-thinking set of Barristers Chambers who Custwin work with on PPC, website analysis, and website development.

Our PPC work with 9 Gough Square is based around ensuring that whenever a potential client searches for a particular type of barrister, or the name of a particular barrister, adverts appear in Google that then take the searcher through to the most applicable page. Times are changing in the legal sector and contrary to the belief that all business comes from existing relationships with clerks and barristers, there's plenty of evidence from this PPC campaign that potential clients are actively searching for barristers with particular areas of expertise and so 9 Gough Square are able to attract the attention of clients who they would never have previously had access to.

20 Essex Street - Barristers

20 Essex Street are a much respected set of Barristers Chambers who Custwin work with on PPC and website analysis.

Our PPC work with 20 Essex Street focuses on ensuring that whenever a potential client searches for a particular type of barrister, or the name of a particular barrister, adverts appear in Google that then take the searcher through to the most applicable page. In addition, the PPC campaign also focuses on the names of legal cases, which brings in lots of visitors, many of who will be potential clients that then become more aware of 20 Essex Street. The PPC campaign has highlighted the sheer level of people typing phrases related to the expertise of barristers and so has identified many ways in which the website can capitalise on those types of searches.

Athena Security - Security Company

Athena Security are a company who provide several aspects of security services to clients. These services range from door supervisors right up to close protection for many well-known names who understandably can't be identified. Custwin work for Athena Security on PPC and website development.

Our PPC work with Athena Security has been a huge success, generating lots of enquiries and business within a very short time of the campaign going live. The success has been due to a very detailed PPC campaign that eclipses the efforts of other security companies and so attracts a lot of attention. As a result of the initial boost to business provided by PPC, Custwin are working with Athena Security on website developments that will guarantee even higher levels of business.

Bar Bazaar - Bar Rentals

Bar Bazaar rent out stylish bars of all types for all occasions and target potential customers from all over the UK. Custwin work for Bar Bazaar on PPC and website development.

Our PPC work with Bar Bazaar focuses mainly on the types of phrases that people may type when wanting to hire a bar (for example, 'bar hire companies') and the numbers of clicks each month are high, as are the enquiry levels. Custwin were also involved in creating the strategy for the Bar Bazaar redeveloped website.

Burlingtons - Hair Salons

Burlingtons Hair Salons are part of the new<id group and provide excellence in hairdressing throughout the UK. Custwin work for Burlingtons on PPC, website analysis, and website development.

Our PPC work with Burlingtons focuses on ensuring that whenever someone within the target area of a Burlingtons salon types any phrases that imply a need for a hairdresser, the adverts appear in Google. The level of targeting within this campaign is very precise and the clicks gained generate plenty of business.

"Custwin was referred to us as being online marketing experts who could help take our already busy businesses to the next level through making us much more visible on the Internet. At first they set up pay per click advertising campaigns for all our businesses, which made a noticeable difference in the enquiries we were getting for new<id experiences, Burlingtons Hair, and Kelly's Kind.

However, they weren't satisfied with the level of enquiries we were getting and so worked with us on totally redeveloping our web sites to have a much stronger customer focus that more accurately reflects our day to day customer focus with our customers. The end result was fantastic new web sites and the immediately noticeable effect that the pay per click campaigns generated many more enquiries than before, purely because the web sites had changed. Moving on from that success, we are rapidly expanding and so when we launched new<id cosmetics, we involved Custwin in the strategy and marketing of that site as well.

We continue to work with Custwin because they've always got our success in mind and will regularly make strategic recommendations as well as continuing to generate us serious amounts of business through the online marketing campaign they manage. For this reason I'm always happy to recommend Custwin to anyone who wants to gain more business through their web sites".

Kelly Colman, Director, new<id Group.

Chaplins - Designer Furniture

Chaplins Furniture sell beautiful ranges of designer furniture from their showroom but rely on the website to generate the initial enquiries. Custwin work for Chaplins Furniture on PPC and website analysis.

Our success with another client led to us being introduced to Chaplins, who wanted the same level of success for their business. Our PPC work with Chaplins Furniture created huge numbers of enquiries and sales within a very short time of the campaign going live. This campaign includes generic search terms but particularly focuses on the brand names of products and ensures that people who click on the adverts (in Google, Yahoo, and MSN) get taken through to the most applicable page on the website. Custwin are currently working with Chaplins on website analysis so that we can make recommendations on how to boost enquiries to an even higher level.

CHPD - Leadership Development

CHPD are specialists in leadership development and work with companies of all sizes who want to create the leaders of tomorrow.

Custwin work for CHPD on PPC and website analysis.

Our PPC work with CHPD focuses on ensuring that when people type phrases related to the subject of leadership, that they have an opportunity to click through to the website and join the CHPD Leadership Club. This isn't as simple as it sounds because there are many types of phrases related to leadership and it's important to focus on just those that will attract the 'right' type of clicks.

Climate First - Air Conditioning

Climate First supply and install stylish air conditioning solutions for businesses and homes in London and Surrey. Custwin work for Climate First on PPC.

Within Google, some industry types are fiercely competitive and so click costs can rise as the competition is always trying to leapfrog each other in the search results. It would easily be possible for an air conditioning company to be spending £thousands every day for when people type phrases related to air conditioning. This campaign focuses on the geographical target area of Climate First and so avoids attracting wasted clicks from people outside the target area. This campaign does cover generic search phrases such as 'air conditioning' but also goes into further depth, which generates less clicks but they're for phrases that are cheaper and are more targeted, which ensures a better return on click costs expenditure. The Climate First PPC campaign is typical of one that requires very close attention due to the costs of the clicks that are required to get good positioning, and therefore a regular focus on what's gained from those clicks is vitally important.

Concept Conferences - Events Organisers

Concept Conferences help businesses of all sizes to organise events of all sizes, including conferences, exhibitions, meetings or just sourcing suitable venues in the UK and worldwide. Custwin work for Concept Conferences on PPC and website development.

When Custwin first worked with Concept Conferences, Google PPC was relatively uncompetitive in this industry sector and so instant success was guaranteed. In the years since then the Google system itself has become increasingly fussy about what it expects from advertisers, which includes what's on the website that acts as a landing point from the PPC adverts. This produced the opportunity to work with Concept Conferences on the website redevelopment that went live in April 2008 so that when potential clients are now searching Google for venues and event organisers related to particular geographical areas of the UK and world, they see adverts appear that are not only relevant but link them through to pages that are highly relevant, which ensures that the PPC campaign fits in with Google's expectations as well as the expectations of searchers.

"The numbers of quality business enquiries now coming through your work is far beyond what I thought possible."

Susan Cox, Managing Director, Concept Conferences.

Cosmetology - Botox Training

Cosmetology are experts in training industry professionals (such as dentists and doctors) in the correct and professional application of Botox injections. Custwin work for Cosmetology on PPC and website analysis.

Our PPC work with Cosmetology focuses on the types of phrases that would be typed by people who are looking to gain Botox injections training. Cosmetology provides this training throughout the UK and because any phrase related to Botox isn't particularly cheap in Google it's important that this campaign attracts only those who are genuinely interested in Botox training, and so we use a number of methods to discourage people from clicking, while encouraging those who are more likely to be potential trainees.

Cromwell Saab - Vehicle Sales & Repairs

Cromwell Saab are specialists in the sale and repairs of quality used Saab cars. Custwin work for Cromwell Saab on PPC and website development.

For a Saab dealer operating on the fringes of Kent and London it's important to attract PPC traffic only from people who are likely to become customers and so this campaign had to be both geographically targeted but also to deter clicks from those people just casually interested in Saab cars. From the time that the PPC campaign went live there was clearly a strong link between that and the increase in business but it wasn't enough for Custwin, who had an expectation that more of the clicks should result in enquiries. This led to the website redevelopment project, which enables higher numbers of clicks to convert to enquiries because of the superior website.

Eurospares - Italian Performance Car Parts

Eurospares specialise in the supply of used and new car parts for Ferrari, Maserati, and Lamborghini vehicles and target a worldwide market. Custwin work for Eurospares on PPC, website analysis and website development.

The PPC work for Eurospares involved the creation of a large PPC campaign to ensure that whatever type of part or model of Ferrari, Maserati, or Lamborghini people were searching for, Eurospares appeared in the search results anywhere in the world. This campaign generates thousands of clicks each month and due to its level of depth enjoys very prominent positioning within the Google search results while generating a lot of business.

Graphocentric - Handwriting Analysis

Graphocentric provide a handwriting analysis service that accurately describes the personality of the person whose handwriting is being analysed. We know how amazingly accurate it is because we've used the service ourselves! Custwin work for Graphocentric on PPC and website development.

The PPC work for Graphocentric involved creating the more obvious phrases (such as 'handwriting experts', 'handwriting analysis') but going a lot deeper into the types of searches that people may make that handwriting analysis could help with. For example, the search 'aptitude testing' in Google brings up a Graphocentric PPC advert, as does 'personality testing'. The Graphocentric PPC campaign has a limited amount of online visibility because we quickly identified that although it was possible to generate a lot of clicks, the website itself wasn't strong enough to convert high proportions of those clicks to enquiries. Consequently, Custwin are currently involved in the redevelopment of the website.

Hampstead Chiropractic Clinic - Chiropractors & Acupuncture

Hampstead Chiropractic offers chiropractic, acupuncture, and some other services to clients from its North London clinic. Custwin work for Hampstead Chiropractic Clinic on PPC, website analysis and website development.

The PPC work for Hampstead Chiropractic Clinic involves a geographically restricted campaign so that clicks were only gained from within the target area and so were more likely to convert to enquiries. This meant that anyone typing phrases related to a need for services offered by the clinic would have seen a direct link between their search and the advert shown in Google and so they would be more likely to click on the advert. Although the original PPC campaign generated enquiries, Custwin became involved in website analysis and subsequent website development, which made the website stronger and so created a good boost to the numbers who got in contact having clicked on the adverts in Google.

H&V Controls - Home Improvement Parts

H&V Controls are an online retailer of parts related to the home (such as thermostats and valves). Custwin work for H&V Controls on PPC.

The PPC work for H&V Controls involved creating numerous groups of keyword phrases that focused on the individual products and brands supplied by H&V Controls. This was a time-consuming process but guarantees that when people type very specific search phrases into Google, that they see the H&V Controls advert, and because they're the most tightly relevant adverts on display, they attract the clicks. This is a typical example of a client that's not spending a lot on actual clicks but can gain hundreds of clicks to the website each month and all of the clicks are highly targeted.

Hazlemere - Windows, Doors & Conservatories

Hazlemere create and install high quality windows, doors, and conservatories for clients in their geographical target area. Custwin work for Hazlemere on PPC, website analysis, and website development.

Windows, doors, and conservatories are very competitive types of phrases within PPC and so Custwin has to focus particularly on what's gained from the clicks because they cost more than the average. For example, when someone from the target area types a phrase such as 'conservatory companies' then the website needs to perform to ensure a return on clicks investment. From initial PPC work for Hazlemere, Custwin's involvement has evolved to analysing the website statistics and creating the strategy for the website that replaced the original website.

Helix 3d - Stage & Sets Construction

Helix 3d are experts in the design and construction of sets, scenery, exhibition stands, and anything that needs to be built for business clients. Most of us will have seen the work of Helix 3d at some point in our lives but wouldn't have known where it originated from. Custwin work for Helix 3d on PPC and website development.

The PPC work for Helix 3d involved creating a campaign that focused on the types of phrases that would be typed by potential customers (for example, 'set construction' and 'stage set design'). The numbers of variations of these phrases was huge but the results have been brilliant, with Helix getting a steady stream of enquiries as a result of this campaign, particularly since Custwin also got involved with the website redevelopment project.

Hydro-Dynamix - Carpets & Floor Cleaning

Hydro-Dynamix have a network of operatives throughout the UK, each with their own geographical area but all competing with other companies for cleaning business which mainly consists of carpet and hard floors cleaning. Custwin work for Hydro-Dynamix on PPC, website analysis, and website development.

The PPC work for Hydro-Dynamix consists of numerous groups of phrases that result in adverts appearing when people type phrases linked to geographical locations (e.g. 'carpet cleaners Leeds') and when people click on the adverts they get taken to the website page of the operative covering that geographical location. The PPC campaign was implemented after Custwin's work on the website development which enabled such clicks to be able to convert into enquiries, which the old website wouldn't have been able to achieve.

Hygiene Management Solutions - Food Hygiene Training

Hygiene Management Solutions provide food hygiene training to companies and individuals that require certification to work with food. Anyone who has been to a takeaway will have seen certificates of food hygiene training, which is one of the results from the training supplied by Hygiene Solutions. Custwin work for Hygiene Management Solutions on PPC and website development.

The PPC work for Hygiene Management Solutions focuses on both generic and specific phrases that would be typed by people interested in food hygiene training. These range from the obvious (e.g. 'food hygiene courses') to the more specific (e.g. 'Food safety training level 2') and there are numerous variations of such phrases set up within the campaign. Custwin have worked with Hygiene Management Solutions for a few years and have recently been involved in the website redevelopment project and are supplying ongoing recommendations of how more business can be gained from the website.

"I am writing to thank you for all the work that you did in optimising our company website. The 'Pay to Click' campaign has generated a great deal of work, and produced for us last month, the opportunity to work with a multi-national blue chip company. The initial result of that was to win a job that earned a great deal of money that will be repeated several times each year and may lead to other similar opportunities throughout their group.

I would not have got this opportunity without the work that you did for us, so please accept my grateful thanks and yours is one bill that I will be happy to pay each month."

Dennis Usher, Hygiene Management Solutions, Kent.

Hypoxizone - Weight Loss Machines

Hypoxizone have special machines that accelerate weight loss through normal exercise on the machines while at the gym in London. Custwin work for Hypoxizone on PPC.

Phrases related to weight loss within PPC are extremely competitive and therefore uneconomical to use in PPC campaigns. Custwin's focus with Hypoxizone has been on finding the types of phrases that are less competitive but still generate hundreds of clicks each month to the website, out of which Hypoxizone gain new clients to use their machines.

Increation - Designer Kitchens, Bedrooms & Bathrooms

Increation focus mainly on London and the home counties and create beautiful designer kitchens, bedrooms, and bathrooms for clients who expect high quality. Custwin work for Increation on PPC and website analysis.

The PPC work for Increation focuses on getting the best out of a very competitive industry within Google PPC. There are many advertisers competing against obvious phrases such as 'bespoke kitchens' and 'kitchen designers' and so the Custwin focus has been mainly on the more niche phrases that although they generate smaller numbers of clicks, they're cheaper, amount to a lot of clicks when added together, and are much more targeted to the search phrases of the potential customers. Increation are a client that take a great interest in the PPC and website statistics, which shows the sign of a company that wants to succeed through keeping a constant focus on what results are being gained and how they can be enhanced.

"We are a bespoke interiors company who operate in the London area. Since we do not have a showroom we need to ensure we are reaching potential customers with our website.

Custwin has given us professional advice and guidance with all aspects of our PPC campaign including setting up, tracking, managing the bids and reporting and advising on advanced strategy. As a result of careful monitoring they have ensured we are receiving the 'right' kind of enquiries which means greater returns for our budget.

Their highly targeted approach has resulted in the majority of our work consistently coming from our PPC campaign. They are a pleasure to work with and could not come more highly recommended."

Vincent Jelinek, Director, Increation, London.

ITW Envopak - Security Products

ITW Envopak produce and sell security products from seals to bags - clients worldwide. Custwin work for ITW Envopak on PPC, website analysis and website development.

The range of products offered by ITW Envopak is large and so the PPC campaign needed to focus on each individual product and ensure that visibility was gained in Google. While one person could be searching for 'security bags' another could be searching for 'metal security seals' and another searching for 'secure ballot boxes'. The range of phrases that could be typed is huge and Custwin's expertise ensures that ITW Envopak are highly visible when potential clients are searching for the products they supply. Custwin are also involved in analysing website statistics and are currently working on the website redevelopment project.

Jean-Christophe Novelli - Cookery Academy

The celebrity chef Jean-Christophe Novelli runs a successful cookery academy in Hertfordshire and uses PPC to attract potential students to the website. Custwin works for Jean-Christophe Novelli on PPC, website analysis and website development.

The numbers of people typing phrases such as 'cookery schools' and 'cooking masterclasses' is huge nationwide and so this campaign is focused on the geographical target area around the Academy that's more likely to attract the type of clicks that are within easy travelling distance. The campaign focuses on ensuring the pricing is in the adverts so as to deter some types of clicks while attracting those that consider cookery with a celebrity to be a great experience opportunity for the cost. A campaign that seemed so simple initially evolved into something very complicated that's focusing perfectly on the right target audience. This initial PPC work then led to website analysis and subsequently website redevelopment work in order to gain higher conversions from the clicks on the Google adverts.

Kelly's Kind - Model Agency

Kelly's Kind provides models and dancers to clients throughout the UK and world and focuses in particularly on bringing new faces into the industry. Custwin work for Kelly's Kind on PPC, website analysis and website development.

One of the skills in expert PPC campaign creation and maintenance is in ensuring that clients don't waste budget. This can only be achieved through keeping a close eye on campaigns. Kelly's Kind was a good example of this because it became quickly apparent that there was a lot of interest in phrases such as 'blonde models'. While it was feasible that some of those searches would be from potential clients, the majority were likely to have been from people just interested in pictures of blonde models. Through analysis, Custwin identified that many such searches came in the evenings and so we restricted the campaign to core office hours when potential clients were more likely to be searching. The Kelly's Kind PPC campaign is huge and that's just one example of what Custwin pay attention to in order to get the best results for clients.

Medway Travel - Leisure & Business Travel

Custwin's oldest client, Medway Travel are specialists in tailor-making leisure and business travel and stand apart from the high street travel companies by their attention to getting the right travel packages for clients. Custwin work for Medway Travel on PPC, website analysis and website development.

Travel is a viciously competitive sector within Google and any of the search engines, with some companies spending £thousands a day on PPC advertising. This means that anyone in the travel industry has to innovate and so the Medway Travel PPC campaign does this through focusing on particular niche areas of holiday types, which generates the desired levels of business. Custwin also worked on the Medway Travel website redevelopment and continue to provide website analysis expertise that helps in making constant refinements to develop more business.

"Custwin have now worked with us for several years, and have guided my company's e-marketing out of the dark ages, providing us with consistently sound and cost effective advice.

By carefully analysing the results of changes, they have continued to develop our website, the use of pay-per-click and e-news letters, to generate increasing numbers of valuable enquiries for us to turn into profitable business.

I cannot speak too highly of the hard work undertaken by Custwin and their commitment to us, which has so benefited my company."

W P Julius, Managing Director, Medway Travel, Maidstone.

MESH Consultants - Health & Safety

MESH Consultants are Health & Safety professionals based in the South East but working with clients throughout the UK - companies from small size up to well-known names. Custwin work for MESH on PPC, website analysis and website development.

After completing the MESH website development, Custwin created a PPC campaign that generates traffic to the website. Health & Safety is a very competitive area in PPC advertising and so the clicks really do have to get results which is why Custwin work closely with MESH on website analysis, regularly making recommendations for enhancements that will benefit MESH.

"Since working with Custwin our business has grown considerably. A significant proportion of this growth has come through the website development and pay per click campaign work Custwin have designed on our behalf. We are so impressed with the personal approach that Custwin provide to us that we regularly recommend them to our clients.

We see our web site as a critical sales tool to our business thanks to the ongoing support of Custwin."

Martin Moy, Managing Director, MESH Consultants, Maidstone.

MESH 4 Safety - Health & Safety

MESH 4 Safety are a Health & Safety training company focusing mainly on NEBOSH and IOSH training and targeting customers in the South East. Custwin work for MESH 4 Safety on PPC and website analysis.

The PPC campaign for MESH 4 Safety focuses on two of the most competitive areas within Health & Safety training and so clicks aren't particularly cheap. Therefore, Custwin also undertake website analysis for MESH 4 Safety so that a full understanding is gained of every visitor from the PPC campaign and recommendations for website modifications are made as appropriate.

Milners - Flooring & Furnishings

Milners are a floorings and furnishings store located in Surrey who want to attract business from anyone in the target area looking for the products they sell. Custwin work for Milners on PPC and website development.

The range of products that Milners supplies is extensive. Carpets, wood flooring, curtains, different brand names . . . . the list if huge. This PPC campaign is equally huge and contains all possible variations of phrases that ensure the Milners adverts appear in Google when people within their catchment area type relevant phrases (e.g. 'carpet shops Surrey', 'Amtico flooring'). Every month there's a different type of product that has higher levels of searches and Custwin continue to work with Milners in analysing such patterns and on getting the best out of PPC, as we do with all clients.

new<id experiences - Makeover Photoshoots

new<id experiences are part of the highly successful new<id group and experiences focus on people who want a half day experience which incorporates hair and makeup makeovers plus professional photography. Custwin work for new<id on PPC, website analysis, and website development.

new<id have studios throughout the UK and they rely on a constant flow of customers that come from a mix of marketing activities, including PPC advertising, which Custwin maintain for the company. This PPC advertising campaign is incredibly complicated and utilises many tricks that the average PPC company wouldn't be using and the results speak for themselves in terms of business gained via the website. Custwin work closely with new<id, constantly refining the website and making additions and changes to the PPC campaign so that more business is gained.

Kelly Colman, Director, new<id Group.

new<id cosmetics - Cosmetics

new<id cosmetics are part of the highly successful new<id group and supply a range of top quality and innovative cosmetics. Custwin work for new<id cosmetics on PPC, website analysis, and website development.

new<id cosmetics has used Custwin in the strategic redevelopment of the website, which has led to the opportunity to redevelop the PPC campaign so that it attracts a wider audience that are led down the path to buying the cosmetics, buying another product from the new<id group, or signing up to a newsletter. The tight working relationship with new<id ensures that the relationship between the websites and PPC are permanently capitalised on in order to generate more business.

Kelly Colman, Director, new<id Group.

NSR Management - National Schedule of Rates

NSR Management are the producers of a publication called The National Schedule of Rates, a publication that is potentially of interest to anyone involved in property maintenance. Custwin work for NSR Management on PPC.

Apart from the obvious keyword phrases (such as 'national schedule of rates'), this PPC campaign for NSR Management focuses on phrases related to the subject, such as 'property maintenance companies' and 'building rates' so that those who have never heard of The National Schedule of Rates visit the website to find out how it can benefit them.

Persona - Cosmetic Medicine

Persona, based in Bexley, Kent, specialise in cosmetic treatments such as Botox and Skin peels. Custwin work for Persona on PPC and website development.

The Persona PPC campaign is targeted purely at the geographical target area that's within easy reach of Persona and focuses on the types of phrases that people may type that could lead them to wanting the services of the professionals at Persona. These phrases are from the obvious such as 'Botox injections' to the more specific (for example, someone may type 'excessive sweating', for which Persona have a treatment).

PVsurveys - Asbestos Testing

PVsurveys work in the competitive field of asbestos testing and undertake work for companies nationwide. Custwin work for PVsurveys on PPC, website analysis, and website development.

Certain phrases such as 'asbestos surveyors' are highly competitive (and therefore expensive) in Google PPC and so although there's an element of those within the PVsurveys PPC campaign, there's a much deeper campaign that focuses on the types of phrases that aren't so competitive but bring in lots of clicks when all combined together. Custwin work closely with PVsurveys, having developed the website, created the PPC campaign, and are analysing website statistics on an ongoing basis in order to make further enhancements that help to generate more business.

"We have had a marked increase in traffic, not only to the site but clicked through as well, thanks to the campaigns you have worked on for us. Our budgets for the coming year have changed and we shall now be spending most of our telesales budget on web campaigns. Thank you for your patience and sticking close to us - if you ever need a reference to a new customer, don't hesitate to use us."

Paul Craddock, Director, PVsurveys Ltd.

Roastmaster - Spit-Roast Catering

Roastmaster provide spit-roast catering for companies and individuals throughout the country. Custwin work for Roastmaster on PPC and website development.

The Roastmaster PPC campaign is one of the most highly developed in the Custwin portfolio of clients and due to the highly targeted nature of the campaign it consistently ensures that people searching for spit roast catering in all parts of the country see the Roastmaster adverts and want to click on those adverts instead of other adverts shown. As is to be expected with Custwin PPC campaigns, this campaign generated strong leads right from the time of launch and has kept the client very busy every since. Custwin was also fully involved in the website development prior to the PPC campaign being launched.

Sabai - Wine Spritzer Brand

Sabai is a wine spritzer drink aimed at a certain group of women and is one of the brands within the Red Bull group. Custwin work for Sabai/Red Bull on PPC.

The Sabai PPC campaign currently ensures that the Sabai brand is always visible in the main search systems (Google, Yahoo, MSN) when the brand name or related phrases (such as 'wine spritzer' or 'hibiscus drinks') are typed. Custwin are currently discussing taking this campaign to a new level that will significantly raise the brand awareness through making innovative use of PPC not yet seen used by other advertisers.

Safety Aware - Health & Safety

Safety Aware provide Health & Safety training and consultancy throughout the South East. Custwin work for Safety Aware on PPC.

Most Health & Safety companies have their particular areas of focus and Safety Aware are no different in that there's a particular focus on certain areas that are highly visible within Google when people type in related phrases.

Seven Seas Worldwide - Baggage Shipping

Seven Seas ship personal baggage packaged in boxes from and to destinations worldwide. Custwin work for Seven Seas on PPC, website analysis, and website development.

Out of all the Custwin PPC clients, Seven Seas have probably benefited the most, purely because of the willingness to invest in PPC plus website analysis and development that leads to further gains. Gaining thousands of clicks to the website each month from people all around the world, Seven Seas are always pushing forwards on how to generate more business and Custwin are happy to help with our expertise.

"I think the impact of Custwin can best be described by my brother, a fellow director, who said "Before Custwin we were nowhere on the internet, after Custwin's involvement we haven't looked back".

Custwin has provided us sound advice on the website and patiently taken us through the development of our internet presence. We now see, after a gestation period of 6 months, our monthly growth in orders of 40% for our UK operation, 70% for our Australian operation and 100% for our New Zealand operation.

We have been emboldened to become directly involved in the pay-per-click campaign with timely advice from Custwin. Whenever we have had a problem or issue Custwin has always been ready and willing to offer advice and help whether in person or over the phone."

John Henderson, Managing Director, Seven Seas Worldwide, Ashford.

SVS Cars - New Car Sales

SVS sell a select range of new cars to customers both locally within Kent and also nationwide. Custwin work for SVS on PPC and website development.

The effective promotion of certain types of cars for sale is not as simple as it sounds and it would be easy to attract lots of traffic to a website through PPC for the wrong reasons. Custwin keep SVS focused on what's being gained from the PPC campaign each month by highlighting the numbers of clicks for certain types of vehicles, comparing those to the actual enquiry levels and providing advice about website redevelopment activities where appropriate to gain more enquiries from clicks to the website.

Tortue Rouge - 100% Organic Oils

Tortue Rouge produce and sell 100% organic oils and elixirs of the highest quality. We've tried them and have seen just how good the quality is compared to other brands. Custwin work for Tortue Rouge on PPC and website development.

The Tortue Rouge PPC campaign is huge in size because it focuses on problems that people (and animals) may have that can be cured by the Tortue Rouge products and the range of problems is immense. From people with hormone problems to cats that have a nervous disposition, the PPC campaign created and maintained by Custwin ensures that Tortue Rouge are highly visible in Google.

Turf & Grass - Ground Consultants

Turf & Grass provide consultancy services to organisations that require expertise in matters related to the ground, such as the creation of a golf course or drainage on a football pitch. Custwin work for Turf & Grass on PPC and website development.

With any type of consultants there's always the danger that a PPC campaign will generate lots of enquiries from people just looking for free information. We initially found evidence of this with the Turf & Grass PPC campaign from people typing phrases such as 'bowling green advice' and so quickly modified the campaign so that it focused on a tighter range of keyword phrases that meant less clicks from people looking for free information. With any PPC campaign it's important to have professionals reporting back on the exact phrases that got the most clicks, comparing those with the types of enquiries being gained, and then refine the campaign accordingly.

Universal Filling Machines - Industrial Filling Machines

Universal Filling sell industrial liquid filling machines to customers around the world. Custwin work for Universal Filling on PPC and website analysis.

The Universal Filling PPC campaign has worldwide visibility and although click costs aren't prohibitively expensive there's still the expectation to get good conversion rates from clicks to enquiries for the filling machines. Custwin are regularly enhancing the PPC campaign in addition to analysing the website statistics in order to make recommendations about changes to the website that would be beneficial.

"We had been using Google pay-per-click for some time with mixed results. Wishing for better results we asked Custwin to put together a new comprehensive pay-per-click campaign. While we have increased our pay per click expenditure, we have seen a near doubling of enquiries via our website (which brings in about £120,000 worth of business a year for us). Custwin's campaign is bringing in new traffic we were not getting before (some with 50%-100% click-through rates).

Custwin are very methodical in their approach to pay-per-click campaigns, as well as adding input to wider website strategy. I can thoroughly recommend their services."

Alastair Morrison, Chairman, Universal Filling Machines.

Other PPC Clients

The list of Custwin PPC clients goes on and on. Here are more clients that we've worked with over the years . . .

Alpha Insurance
Baby Warehouse
Beautiful Bug
Career Insights
Champagne Cellar
City Equities
Complete Health
Elysian Holidays
Envirogard
Exigent Consulting
Good Food Store
Grosvenor Profiles
Hypnobirthing
Ice Creations
Impossible Performance
Jeff Russell Photography
Plain Leather
Prestige Vacation Homes
Savana Urban Spa
Sean O' Connor
Speed Assembly Services
Thomas International
Towns Treasure
Venetian Connection