Clients - Website Analysis

Clients who use Custwin to analyse their websites are sometimes existing PPC clients wanting to gain more from their websites but can equally be new clients who are dipping their toes in the water of finding out how to generate more business from their websites. What's common with all website analysis clients though is that they often go on to use Custwin for further services after they see the quality of information that we provide about how effective their websites are. Here we offer you a selection of examples of clients that have used Custwin for website analysis.

9 Gough Square - Barristers

9 Gough Square are a forward-thinking set of Barristers Chambers who Custwin work with on PPC, website analysis, and website development.

Our website analysis work with 9 Gough Square is an ongoing process that began as soon as the new website was developed and we had created the PPC campaign. The purpose of the website analysis work is to identify parts of the website that could be performing better and to report back to 9 Gough Square information about the types of organisations that have been looking at the website and how 9 Gough Square can make further advances to take advantage of such activities on their website. Every month the analysis uncovers new revelations that are valuable information in the constant push to generate more business from the website.

20 Essex Street - Barristers

20 Essex Street are a much respected set of Barristers Chambers who Custwin work with on PPC and website analysis.

Our website analysis work with 20 Essex Street is an ongoing activity as part of the planning for website redevelopment. The purpose of the website analysis work is to identify parts of the website that could be performing better and to report back to 20 Essex Street information about the types of organisations that have been looking at the website and how 20 Essex Street can make further advances to take advantage of such activities on their website. Every month the analysis uncovers new revelations that are valuable information in the constant push to generate more business from the website.

Bsquared Consulting - B2B Customer Focus Consultants

Bsquared Consulting are experts in helping business to business (B2B) companies retain existing business and gain more business through ensuring that customer relationships continue to be strong. Custwin are working with Bsquared on website analysis.

This website analysis work is focusing on the traffic patterns through the website so that we can track the companies that are looking at the website and redevelop any parts of the website that would benefit from enhancements.

Chaplins - Designer Furniture

Chaplins Furniture sell beautiful ranges of designer furniture from their showroom but rely on the website to generate the initial enquiries. Custwin work for Chaplins Furniture on PPC and website analysis.

Our website analysis work with Chaplins Furniture focuses on the fact that Chaplins gain huge numbers of website visitors but in the view of Custwin, the numbers that convert to enquiries aren't high enough. This is all part of work that will ensure that Chaplins don't just gain 'plenty' of enquiries each month but that the website is strengthened so that the business is future-proofed against competitive pressures.

CHPD - Leadership Development

CHPD are specialists in leadership development and work with companies of all sizes who want to create the leaders of tomorrow.

Custwin work for CHPD on PPC and website analysis.

Our website analysis work with CHPD involves looking at the path that visitors take through the website from their initial interest in the Leadership Club and then utilising that information to make website enhancements.

Eurospares - Italian Performance Car Parts

Eurospares specialise in the supply of used and new car parts for Ferrari, Maserati, and Lamborghini vehicles and target a worldwide market. Custwin work for Eurospares on PPC, website analysis and website development.

The website analysis work we undertook for Eurospares involved building an understanding why the website wasn't converting higher numbers of visitors to enquiries. As with all Custwin PPC campaigns, the numbers of clicks gained each month are high but at the time of the analysis work Custwin viewed the conversion rates from clicks to enquiries to be too low and so made recommendations of action to be taken as a result.

Hampstead Chiropractic Clinic - Chiropractors & Acupuncture

Hampstead Chiropractic offers chiropractic, acupuncture, and some other services to clients from its North London clinic. Custwin work for Hampstead Chiropractic Clinic on PPC, website analysis and website development.

The website analysis work for Hampstead Chiropractic Clinic started after Custwin considered that the conversion rates from PPC weren't high enough. The original website hadn't involved Custwin and so our focus was on analysing the weaknesses within the website and then providing the strategy for those to be fixed by the web developer. The results of the changes were a marked increase in the numbers of people getting as far as the all-important 'Contact Us' page of the website.

Hazlemere - Windows, Doors & Conservatories

Hazlemere create and install high quality windows, doors, and conservatories for clients in their geographical target area. Custwin work for Hazlemere on PPC, website analysis, and website development.

Custwin will never advise a client to spend a lot of money on PPC clicks unless there's proven links between that expenditure and increased business. Even when high budgets are available we will recommend against spending until website analysis has been undertaken. Our initial analysis of the Hazlemere website led to our involvement in the redevelopment strategy of the website and our ongoing involvement involved further refinements to the website based on the website traffic compared to the clicks from the PPC campaign.

Hydro-Dynamix - Carpets & Floor Cleaning

Hydro-Dynamix have a network of operatives throughout the UK, each with their own geographical area but all competing with other companies for cleaning business which mainly consists of carpet and hard floors cleaning. Custwin work for Hydro-Dynamix on PPC, website analysis, and website development.

The website analysis work for Hydro-Dynamix involved analysing the results from a small PPC campaign setup so that we could identify any issues with the website prior to rolling out the full PPC campaign.

Increation - Designer Kitchens, Bedrooms & Bathrooms

Increation focus mainly on London and the home counties and create beautiful designer kitchens, bedrooms, and bathrooms for clients who expect high quality. Custwin work for Increation on PPC and website analysis.

Increation are rare amongst clients in that they're keen to get their fingers dirty with website statistics analysis - something that Custwin approve of. Increation went through a process of having the website redeveloped by another company but the results weren't as strong as they had expected. Custwin continue to work with Increation to analyse any issues within the website and then to implement the changes necessary to gain more business from the PPC clicks.

Jean-Christophe Novelli - Cookery Academy

The celebrity chef Jean-Christophe Novelli runs a successful cookery academy in Hertfordshire and uses PPC to attract potential students to the website. Custwin works for Jean-Christophe Novelli on PPC, website analysis and website development.

Custwin had no involvement in the original Jean-Christophe Novelli website but it was clear that the site hadn't been created with either website statistics analysis or PPC in mind. After initial analysis of the website, the decision was taken to redevelop the website through utilising the expertise of Custwin. This redevelopment opened up the doors to be more actively marketing the Academy within PPC, knowing that the new website would get the results expected.

Medway Travel - Leisure & Business Travel

Custwin's oldest client, Medway Travel are specialists in tailor-making leisure and business travel and stand apart from the high street travel companies by their attention to getting the right travel packages for clients. Custwin work for Medway Travel on PPC, website analysis and website development.

The website analysis work for Medway Travel is an ongoing activity that identifies the search patterns of visitors and which pages are getting the best results and which others need enhancements. Because the website changes all the time there are always opportunities that can be capitalised on through the analytical skills of Custwin. From the absence of a picture to the chance to build in more calls to action, Custwin keep the focus on constant enhancements through website analysis.

MESH Consultants - Health & Safety

MESH Consultants are Health & Safety professionals based in the South East but working with clients throughout the UK - companies from small size up to well-known names. Custwin work for MESH on PPC, website analysis and website development.

Custwin work closely with MESH and analyse the paths that visitors take through the website, having arrived from the PPC campaign. This usually identifies opportunities for enhancements. MESH also find it useful to find out from the webstats exactly what potential clients looked at within the website, which is useful information before responding to the point of contact from each potential client.

new<id experiences - Makeover Photoshoots

new<id experiences are part of the highly successful new<id group and experiences focus on people who want a half day experience which incorporates hair and makeup makeovers plus professional photography. Custwin work for new<id on PPC, website analysis, and website development.

Custwin undertake website statistics analysis for the new<id experiences website, focusing in particular on the numbers of people who buy as a result of landing on the website. new<id is a fast-moving business and there are always new marketing channels linking into the website and new pages that benefit from the expert eyes of Custwin to ensure that all angles are covered.

new<id cosmetics - Cosmetics

new<id cosmetics are part of the highly successful new<id group and supply a range of top quality and innovative cosmetics. Custwin work for new<id cosmetics on PPC, website analysis, and website development.

The new<id cosmetics website had a total makeover in 2008 and there are many ongoing changes within the website that Custwin is involved in, with the main focus being on analysing the paths people take through the website and ensuring that the majority of people get to one of the 'goals' that we've set up. As an example, anyone interested in makeup tips and advice who arrives at the website will find the information there useful but we would ideally like them to sign up to receive more information, which is useful ongoing branding.

PVsurveys - Asbestos Testing

PVsurveys work in the competitive field of asbestos testing and undertake work for companies nationwide. Custwin work for PVsurveys on PPC, website analysis, and website development.

Website statistics analysis is particularly important for PVsurveys because it identifies not only those companies that have visited and got in contact but also those that may not have done for some reason. This provides information that leads to website changes as well as providing the opportunity to proactively contact companies that didn't get in contact to see how PVsurveys can help.

Universal Filling Machines - Industrial Filling Machines

Universal Filling sell industrial liquid filling machines to customers around the world. Custwin work for Universal Filling on PPC and website analysis.

Custwin have worked with Universal Filling Machines on analysing the previous version of the website to determine why there wasn't a high enough level of visitors getting to the point where they should get in contact. The results of that analysis resulted in website changes to rectify the issues identified.