Clients - Website Development

Generating PPC success just isn't possible unless a website is strong. Many people can create websites and many can create PPC campaigns. However, there are few who bridge the gap with the strategic knowledge necessary to ensure the website builder creates the perfect website that's ready for a highly effective online marketing campaign. Here we offer you a selection of examples of clients that have used Custwin for website development or redevelopment projects.

9 Gough Square - Barristers

9 Gough Square are a forward-thinking set of Barristers Chambers who Custwin work with on PPC, website analysis, and website development.

We originally met 9 Gough Square through a contact at another client and Custwin worked with the designer and website builder to create a website vastly superior to what was previously in place. The current website was created in 2007, is fully editable by the client and is attracting a lot of attention from potential clients both through natural and PPC search engine positioning. Custwin were responsible for ensuring that the website was highly customer-focused and we continue to advise 9 Gough Square on further enhancements that could be made to the website.

Athena Security - Security Company

Athena Security are a company who provide several aspects of security services to clients. These services range from door supervisors right up to close protection for many well-known names who understandably can't be identified. Custwin work for Athena Security on PPC and website development.

Our original contact with Athena Security was a brief to create a PPC campaign that generated leads to the business to the website. Although we had reservations about the strength of the website, the PPC had a strong effect instantly but although the client was happy, Custwin considered that the results should be stronger. Consequently, Custwin have been involved in the strategic elements of redeveloping the website in 2008 so that the PPC campaign can link directly into relevant sub-pages of the website and there's more information about each service, including examples. After all, if the PPC campaign could generate a certain amount of enquiries from a weak website then a stronger website would generate even more enquiries without additional PPC budget expenditure. Custwin's involvement has been on the strategic structure and content of the website, working with the existing web developer who works remotely in another location and we've never met, as is often the case.

Bar Bazaar - Bar Rentals

Bar Bazaar rent out stylish bars of all types for all occasions and target potential customers from all over the UK. Custwin work for Bar Bazaar on PPC and website development.

Many of Custwin's clients find themselves in the position whereby, after a PPC campaign goes live, the business starts to flow in, regardless of how strong the website is. When business is flowing in then the website itself doesn't seem to be a top priority but it was the view of Custwin that a lot more business could be gained from the PPC campaign if the website was redeveloped. This led to Custwin creating a website redevelopment strategy document, which was implemented by the web developer to create a very strong result.

Concept Conferences - Events Organisers

Concept Conferences help businesses of all sizes to organise events of all sizes, including conferences, exhibitions, meetings or just sourcing suitable venues in the UK and worldwide. Custwin work for Concept Conferences on PPC and website development.

When Custwin originally created the Concept Conferences PPC campaign the expectations from the Google system were much lower than nowadays. The change in Google meant that it became necessary to redevelop the Concept Conferences website substantially in 2008 so that anyone clicking through to the website from PPC gets linked to a page that's highly relevant to their search request and also adheres to the increasingly strict requirements of the Google system. Custwin's involvement has been on the strategic structure and content of the website, working with a web developer who works remotely in another location and we've never met, as is often the case.

Cromwell Saab - Vehicle Sales & Repairs

Cromwell Saab are specialists in the sale and repairs of quality used Saab cars. Custwin work for Cromwell Saab on PPC and website development.

Custwin originally created a PPC campaign for Cromwell Saab that although it generated business, Custwin were never happy with the quality of the original website. In 2008, Cromwell Saab launched their new website, which was created through a combination of the building skills of the developer and the strategic skills of Custwin.

Eurospares - Italian Performance Car Parts

Eurospares specialise in the supply of used and new car parts for Ferrari, Maserati, and Lamborghini vehicles and target a worldwide market. Custwin work for Eurospares on PPC, website analysis and website development.

Custwin were involved in the strategic focus of the currently live Eurospares website which focused heavily on ensuring that people found it very easy to find exactly the car part they were looking for. The technical guts behind this website is immense and highly advanced and a credit to the web developers we worked with to create that result.

Graphocentric - Handwriting Analysis

Graphocentric provide a handwriting analysis service that accurately describes the personality of the person whose handwriting is being analysed. We know how amazingly accurate it is because we've used the service ourselves! Custwin work for Graphocentric on PPC and website development.

Custwin had originally created the PPC campaign for Graphocentric but was unhappy with the website itself and then the opportunity came to redevelop the website into its 2008 incarnation which will allow much higher numbers of clicks from the PPC campaign to convert to people who make contact. Custwin created the strategy for this website and worked with a local web developer to create the final result.

Hampstead Chiropractic Clinic - Chiropractors & Acupuncture

Hampstead Chiropractic offers chiropractic, acupuncture, and some other services to clients from its North London clinic. Custwin work for Hampstead Chiropractic Clinic on PPC, website analysis and website development.

Sometimes when web developers create websites they get most aspects of the website correct but there's not quite enough awareness of how PPC works and so some elements get left out. Hampstead Chiropractic were faced with a website that had clicks coming from the PPC campaign but they weren't converting to enquiries at the rate that Custwin expects them to. Therefore, in 2007, Custwin provided the strategic insights needed by the web developer to then make the necessary changes that have resulted in increased business being gained from the PPC campaign.

Helix 3d - Stage & Sets Construction

Helix 3d are experts in the design and construction of sets, scenery, exhibition stands, and anything that needs to be built for business clients. Most of us will have seen the work of Helix 3d at some point in our lives but wouldn't have known where it originated from. Custwin work for Helix 3d on PPC and website development.

Hydro-Dynamix - Carpets & Floor Cleaning

Hydro-Dynamix have a network of operatives throughout the UK, each with their own geographical area but all competing with other companies for cleaning business which mainly consists of carpet and hard floors cleaning. Custwin work for Hydro-Dynamix on PPC, website analysis, and website development.

When Custwin were first introduced to Hydro-Dynamix there was a need to generate more business for the cleaning operatives around the UK. Because there was a major conflict between the way the old website worked and how PPC needs websites to work, the website was totally redeveloped so that it had the ability for website visitors to quickly find people in their geographical location and we could also link PPC visitors directly into those sub-pages. Custwin were responsible for the strategy of the website launched in 2007 and worked with one of the network of trusted website developers that Custwin work with.

Hygiene Management Solutions - Food Hygiene Training

Hygiene Management Solutions provide food hygiene training to companies and individuals that require certification to work with food. Anyone who has been to a takeaway will have seen certificates of food hygiene training, which is one of the results from the training supplied by Hygiene Solutions. Custwin work for Hygiene Management Solutions on PPC and website development.

When a PPC campaign was originally created for Hygiene Management Solutions, the Google system was more forgiving and so were website visitors. As time passed it became necessary to completely redevelop the website in line with what both potential clients and the Google PPC system expected to find. Custwin's involvement was in the creation of the strategy document and working with the web developer to ensure that the best result was achieved.

Jean-Christophe Novelli - Cookery Academy

The celebrity chef Jean-Christophe Novelli runs a successful cookery academy in Hertfordshire and uses PPC to attract potential students to the website. Custwin works for Jean-Christophe Novelli on PPC, website analysis and website development.

The original involvement with this website was through a PPC campaign but Custwin didn't consider that the website was strong enough to warrant boosting the PPC campaign up to its true potential. This resulted in the decision to redevelop the website in 2008 and Custwin is responsible for the strategic direction of that redevelopment.

Medway Travel - Leisure & Business Travel

Custwin's oldest client, Medway Travel are specialists in tailor-making leisure and business travel and stand apart from the high street travel companies by their attention to getting the right travel packages for clients. Custwin work for Medway Travel on PPC, website analysis and website development.

Custwin were involved in the previous version of the Medway Travel website but as time passed so did the focus of the business as Medway Travel found an increasing demand for their skills in creating tailor-made leisure breaks. This opened up the opportunity to do a lot more with the PPC campaign because with a new website there would be the opportunity to have dedicated landing pages for specific types of holidays. Custwin were involved throughout the development process, working in conjunction with one of our trusted network of web developers and resulting in a website that is generating a lot more business from PPC while also having the ability for the client to add, remove, and update pages whenever required.

"I cannot speak too highly of the hard work undertaken by Custwin and their commitment to us, which has so benefited my company."

W P Julius, Managing Director, Medway Travel, Maidstone.

MESH Consultants - Health & Safety

MESH Consultants are Health & Safety professionals based in the South East but working with clients throughout the UK - companies from small size up to well-known names. Custwin work for MESH on PPC, website analysis and website development.

Custwin met MESH Consultants some years ago through a mutual contact and when MESH was in it's early days. The existing website was extremely limited and so MESH commissioned Custwin to develop the new website, which we did with one of our trusted network of web developers. We added to this the PPC campaign and out of all the enquiries that campaign/website has created, MESH are kept particularly busy just from one key contact that would never have got in contact if the old website was still live.

"We are so impressed with the personal approach that Custwin provide to us that we regularly recommend them to our clients."

Martin Moy, Managing Director, MESH Consultants, Maidstone.

Milners - Flooring & Furnishings

Milners are a floorings and furnishings store located in Surrey who want to attract business from anyone in the target area looking for the products they sell. Custwin work for Milners on PPC and website development.

Milners had a successful store when we first got introduced by the web developer and designer selected to work on their website. Although we've never actually met the client we worked with the team, contributing our strategic input to how the website should work. After launch of the website we added the PPC campaign which has broadened the visibility of Milners to a much wider geographical audience and therefore increased business.

new<id experiences - Makeover Photoshoots

new<id experiences are part of the highly successful new<id group and experiences focus on people who want a half day experience which incorporates hair and makeup makeovers plus professional photography. Custwin work for new<id on PPC, website analysis, and website development.

The new<id experiences website never stands still and has gone through constant change since Custwin were first introduced to new<id when there was a requirement for PPC marketing. The current version of the website generates very strong levels of business but there's always more that's possible and Custwin will continue to work with new<id on the site developments in the same way as when the website was completely redeveloped from it's previous incarnation through utilising Custwin's input. Custwin particularly enjoy working with new<id due to the constant flow of activity and innovation.

"Custwin was referred to us as being online marketing experts who could help take our already busy businesses to the next level through making us much more visible on the Internet. At first they set up pay per click advertising campaigns for all our businesses, which made a noticeable difference in the enquiries we were getting for new<id experiences, Burlingtons Hair, and Kelly's Kind.

However, they weren't satisfied with the level of enquiries we were getting and so worked with us on totally redeveloping our web sites to have a much stronger customer focus that more accurately reflects our day to day customer focus with our customers. The end result was fantastic new web sites and the immediately noticeable effect that the pay per click campaigns generated many more enquiries than before, purely because the web sites had changed. Moving on from that success, we are rapidly expanding and so when we launched new<id cosmetics, we involved Custwin in the strategy and marketing of that site as well.

We continue to work with Custwin because they've always got our success in mind and will regularly make strategic recommendations as well as continuing to generate us serious amounts of business through the online marketing campaign they manage. For this reason I'm always happy to recommend Custwin to anyone who wants to gain more business through their web sites."

Kelly Colman, Director, new<id Group.

new<id cosmetics - Cosmetics

new<id cosmetics are part of the highly successful new<id group and supply a range of top quality and innovative cosmetics. Custwin work for new<id cosmetics on PPC, website analysis, and website development.

new<id cosmetics is a fast growing brand and required a significant move away from the style of the original website. Custwin were involved at a strategic level, ensuring that the structure of the website could easily capitalise on the opportunities to be gained from the types of searches being made by potential customers within Google. The website was built by one of Custwin's trusted network of web developers and launched in March 2008. The site will continue to go through further developments that will enable it to gain even more from Custwin's expertise in PPC.

Persona - Cosmetic Medicine

Persona, based in Bexley, Kent, specialise in cosmetic treatments such as Botox and Skin peels. Custwin work for Persona on PPC and website development.

Custwin were introduced to Persona by a designer contact and along with another web developer contact, created the Persona website. Custwin then created the PPC campaign which generates traffic to the website and therefore business for Persona.

PVsurveys - Asbestos Testing

PVsurveys work in the competitive field of asbestos testing and undertake work for companies nationwide. Custwin work for PVsurveys on PPC, website analysis, and website development.

Wishing to take full advantage of PPC advertising, it was necessary for PVsurveys to have their website redeveloped and it was Custwin who created the strategy, working in conjunction with one of our trusted network of web developers to create the final result. One of the crucial elements of that website is the presence of the UK map on every page of the website, which has been responsible for generating business from much further afield than was previously possible.

Roastmaster - Spit-Roast Catering

Roastmaster provide spit-roast catering for companies and individuals throughout the country. Custwin work for Roastmaster on PPC and website development.

Roastmaster were first introduced to Custwin by another client who was happy with the results they were getting from their website. The brief was simple: "give me the same level of business you're getting for them". With Custwin creating the website strategy and working with one of our trusted network of web developers, the Roastmaster site was born in mid 2007 and was joined by a highly effective PPC campaign. The combination of the strong website and PPC advertising have created exactly what the clients brief required and the flow of business enquiries are constant.

SVS Cars - New Car Sales

SVS sell a select range of new cars to customers both locally within Kent and also nationwide. Custwin work for SVS on PPC and website development.

This website wasn't developed by Custwin but we've been providing strategic input to SVS so that changes can be made to the website so that the PPC campaign can work more effectively.

Tortue Rouge - 100% Organic Oils

Tortue Rouge produce and sell 100% organic oils and elixirs of the highest quality. We've tried them and have seen just how good the quality is compared to other brands. Custwin work for Tortue Rouge on PPC and website development.

Custwin work with Tortue Rouge on making gradual changes to a website that has immense depth and is therefore difficult to just replace. Working within the limitations of what the previous web developers created, Custwin focus on what can be achieved with this website until such a time that full redevelopment is possible.

Turf & Grass - Ground Consultants

Turf & Grass provide consultancy services to organisations that require expertise in matters related to the ground, such as the creation of a golf course or drainage on a football pitch. Custwin work for Turf & Grass on PPC and website development.

Prior to Custwin's involvement, one of the problems with the Turf & Grass website was that it had very little in the way of client examples/testimonials and there was little visibility of how many people got as far as the 'contact me' page, which made it difficult to assess what the PPC campaign was achieving. Custwin created a document of strategic changes to the website, which was then implemented by the clients own web developer and the ability of the website to convert PPC clicks to enquiries increased considerably.

Other Website Development Clients

The list of Custwin website development clients goes on and on. Here are more clients that we've worked with on website developments over the years . . .

42 Bedford Row
Beautiful Bug
Champagne Cellar
DPSC Executive Search
Fitzpatrick Woolmer
Gilden Testing
Grosvenor Profiles
Home Care Services (HCS)
Rome House Mediation
Vitalflow
Whiteleys Furniture