PPC Campaigns - Costs

Custwin offer two pricing options for the creation and maintenance of PPC campaigns . . .

Option 1

1. £750 setup fee
2. £100 per month maintenance & reporting fee
3. Cost of clicks budget as agreed with the client

This is the cheaper option longer term but requires initial investment for the setup fee. The majority of clients choose this option because it reduces their ongoing monthly expenditure to just £100 for the maintenance and reporting from Custwin, plus the costs of their clicks budget.

Option 2

1. No setup fee
2. £175 per month maintenance & reporting fee
3. Cost of clicks budget as agreed with the client

This is the option that tends to be selected by companies that would like to quickly gain a strong presence in Google but don't want to pay an initial fee.

Provided that Custwin consider that the website is capable of converting sufficient clicks into enquiries, we will offer this option. It's always in our interest to keep clients for months and years but it's especially important when we incur the development time to create the campaign but don't recoup the investment for several months of the increased monthly maintenance fee of £175.

With Option 2 comes the condition that clients commit to a minimum of 5 months. Although this still doesn't cover our initial development time on the PPC campaign, we consider it to be a fair mid-point agreement. Because Custwin take the risk that clients may not continue beyond the first 5 months of a campaign going live, we instead benefit from the £175 per month fee that continues every month thereafter for clients that do continue (which is actually all clients to date that have selected Option 2). This means that companies selecting Option 2 would continue to pay the £175 per month fee every month. The reality though is that the monthly fee soon appears to be small compared to the amount of business gained.

When either payment option is chosen, both involve extensive amounts of time and expertise to create the PPC campaign so that it's highly-effective and is successful in the long-term. There is no difference in the quality of the work done between the two payment options. The only difference is that Option 2 costs more longer-term, in the same way that you'd expect to pay a premium if buying goods on a credit agreement over a longer period of time. Ultimately though, all clients gain huge benefits from the skills of Custwin and so the monthly fee, whether it's £100 or £175, is a minor concern in comparison to the business gained.

Naturally, with both payment options, you have the assurance of the Custwin guarantee.

Read some examples of PPC campaigns we've created »
Contact us with any questions - we'll be happy to help.