Comments on: Google says No to niche phrases http://www.custwin.co.uk/custwin-blog/2008/10/google-says-no-to-niche-phrases/ Website strength and online visibility combined lead to business Tue, 07 Feb 2012 00:47:21 +0100 http://wordpress.org/?v=2.9.2 hourly 1 By: Laurence http://www.custwin.co.uk/custwin-blog/2008/10/google-says-no-to-niche-phrases/comment-page-1/#comment-9 Laurence Thu, 11 Dec 2008 17:58:27 +0000 http://www.custwin.co.uk/blog/?p=5#comment-9 So what you seem to be saying Andy is that if you have a new product, that is not well known Google PPC is not the place to launch it because Google will consider it a niche word and ban it, unless of course, you hopelessly dilute it with broad matches. Seem a bit like they're "cutting their nose to spit their face" So what you seem to be saying Andy is that if you have a new product, that is not well known Google PPC is not the place to launch it because Google will consider it a niche word and ban it, unless of course, you hopelessly dilute it with broad matches.

Seem a bit like they’re “cutting their nose to spit their face”

]]> By: admin http://www.custwin.co.uk/custwin-blog/2008/10/google-says-no-to-niche-phrases/comment-page-1/#comment-8 admin Tue, 02 Dec 2008 17:17:40 +0000 http://www.custwin.co.uk/blog/?p=5#comment-8 Unfortunately, Google are highly unlikely to think about such things. What I advise Louise is that you experiment initially, creating a few niche phrases that link through to Learnbubble. Make the PPC adverts as closely-linked to the phrases as possible and ensure that the landing page of the website also has a close resemblance to the search phrase(s). In theory, nothing should stop your adverts displaying. If you went 'broad match' then you may be lucky but 'phrase match' could result in you having problems. Of course, I think it very much depends on the types of phrases being used I'm sure but in my experience it's a nightmare. At least by experimenting now and seeing what happens, you won't have to go too far down the path of creating niche phrases if it turns out to be an issue. Unfortunately, Google are highly unlikely to think about such things. What I advise Louise is that you experiment initially, creating a few niche phrases that link through to Learnbubble. Make the PPC adverts as closely-linked to the phrases as possible and ensure that the landing page of the website also has a close resemblance to the search phrase(s). In theory, nothing should stop your adverts displaying. If you went ‘broad match’ then you may be lucky but ‘phrase match’ could result in you having problems. Of course, I think it very much depends on the types of phrases being used I’m sure but in my experience it’s a nightmare.

At least by experimenting now and seeing what happens, you won’t have to go too far down the path of creating niche phrases if it turns out to be an issue.

]]> By: Louise Perryman http://www.custwin.co.uk/custwin-blog/2008/10/google-says-no-to-niche-phrases/comment-page-1/#comment-7 Louise Perryman Tue, 02 Dec 2008 16:36:30 +0000 http://www.custwin.co.uk/blog/?p=5#comment-7 I had no idea that Google was controlling things in this way. As someone who is just about to take over responsibility for trying to raise our company profile and that of our Learnbubble product, I was compiling niche phrases ready to input to an Adwords campaign. Sounds as if I am going to have problems. Given the number of small companies here in the UK and around the world, I hope that Google will rethink and move towards the solution in your last blog entry, thus enabling companies who wish to be very specific to pay a high PPC rate, knowing that they will only appear when what they have is highly relevant. I had no idea that Google was controlling things in this way. As someone who is just about to take over responsibility for trying to raise our company profile and that of our Learnbubble product, I was compiling niche phrases ready to input to an Adwords campaign. Sounds as if I am going to have problems.
Given the number of small companies here in the UK and around the world, I hope that Google will rethink and move towards the solution in your last blog entry, thus enabling companies who wish to be very specific to pay a high PPC rate, knowing that they will only appear when what they have is highly relevant.

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