Web Strategy for Web Developers

February 19, 2009 Uncategorized No Comments

For many web developers this will seem like a big case of teaching to suck eggs but there are many web developers who don’t capitalise on this simple strategic tip, reinforced in my mind by feedback from one of the web development companies we use for client projects, as told in the following conversation …

Developer: “Can you look at [site A] and [site B] and give me some strategic insights about them both?”

Me: “Wow! How did you get leads into those companies – they’re pretty high profile?”

Developer: “Both of them had found my contact details on the footer of [client site 1] and [client site 2], liked what they saw about the website and made contact”.

That’s a quite satisfying conversation to have and perhaps it’s the ultimate compliment to get potential business out of the blue purely because people like what you’ve done.  The developer had a swollen head for awhile, I was also happy (because my strategic input to the site would have created a big part of the impact), and the result was new business to be gained purely from the web developer having their details at the foot of each page of the website.

It doesn’t happen every day of course.  Actually, it’s rare, but at least by having a link to the developer at the foot of the page, there are opportunities.

The same also applies to anyone in a web marketing capacity.  Even more so.  For example, a company searches for ‘red widgets with blue spots’ and finds a client website.  They’re pleased with how easy it was to find the website and so if they see a link such as ‘Search marketing by [company name]‘ in the footer of each page then there’s always potential that they’ll want some of that same sort of visibility for their own company website.