Give your business a Valentines present

February 13, 2009 10:00 am admin Google Adwords

14th February is the day that men all over either get a few brownie points or are in the dog house for forgetting or buying the wrong thing.

The big decision is whether to spend £30, £40, £50, more, on that bunch of flowers that looks like it cost the florist just a few quid to put together and make a hefty profit.   But it’s worth looking at what that investment brings and comparing that to the world of business …

£30-£50 on a Valentines bunch of flowers would normally result in a happy person who is going to be in a good mood all day and possibly into the next couple of days.  Certainly money well spent and getting a better result than if you’ve spent it on the latest PS3 or XBox game and sat there playing it all Valentines Day.

But let’s look at what £30-£50 could buy your business as a Valentines present.  Depending on your business sector and how competitive keyword phrases are in Google, you could be looking at anything between 30 and 50 visitors (if costing £1 per click) or 150 – 250 visitors (if costing 20p per click) for that £30-£50 investment in PPC advertising.

Of course, you have to get the PPC setup right and your website totally effective (so that visitors are highly qualified and have a good potential to convert to enquiries) but the result from that present to your business could last far longer than the investment in flowers.  If even only one person out of all those visitors became a client, who goes on to generate ongoing revenues then that £30-£50 investment has been more than worthwhile.  If you get several enquiries leading to several clients then the return on that investment rises even further.

Of course, the advice here isn’t to spend that money on PPC as a present to your business INSTEAD of buying flowers.  That would be poor advice because your business can’t perform as effectively if you’re dead or seriously maimed by making the wrong investment decision on Valentines Day.  But to feel that buzz of PPC investment converting into enquiries and business will leave you with a positive feeling long after those Valentines flowers have died and been dumped.