What’s your Jackpot going to be this Friday?

October 22, 2009 6:24 pm admin Google Adwords, SEO, Website Strategy

“It could be you” is a familar phrase to those who do the lottery.  That phrase can equally be applied to any company because every company has the same opportunity to succeed, but come the end of each week, which companies are going to be big winners and which will face a jackpot of:

?????

We thought up this lottery analogy earlier this week when we visited a new client.  An established company, they went through a rough patch about 18 months ago which resulted in them needing to shed staff and since then their levels of business had declined further.  They are experts in what they do and had little concept of what could be gained through website enhancements and online advertising.

Their view was that the market was in a downturn (not a bad assumption) and that everyone was suffering the same.  They must have got to the end of each week thinking that their lucky numbers would never come up.  Subjects such as website strategy and online advertising were a mystery to them. 

Luckily (for them) we got involved and within just one short month they had the highest level of enquiries they’d had for at least the past couple of years.  The point of that sentence is not to blow our own trumpet but to note that the client company can now look forward to each Friday with the prospect of enquiry levels and orders being higher than each preceding week.  All from focusing on website strategy and online marketing.

While we’re always happy to see clients gaining plenty of business through what we’ve done, it never ceases to be surprising that so many companies are gradually declining and have nothing to look forward to at the end of each week.  Of course, it’s not necessarily just website strategy and promotion that can work for a company – it can be a multitude of other activities that make a difference.  But the point is that it’s easy to get into the ‘recession’ mentality and not dig deeper into the options available to create that Friday Jackpot feeling.

Or, to put that another way, it’s like knowing the lottery numbers for the upcoming draw but failing to go and buy a ticket.  Is British business suffering?  Certainly!  Is it avoidable?  In most cases, there is tons of business to be readily gained and the buyers are just waiting for potential suppliers to pop into their field of vision and impress them with their websites.