Comments on: Wasted money on PPC – Easter Peeps at Christmas http://www.custwin.co.uk/custwin-blog/2009/11/wasted-money-on-ppc-easter-peeps-at-christmas/ Just another WordPress weblog Mon, 28 Jun 2010 08:01:54 +0200 http://wordpress.org/?v=2.9.2 hourly 1 By: admin http://www.custwin.co.uk/custwin-blog/2009/11/wasted-money-on-ppc-easter-peeps-at-christmas/comment-page-1/#comment-70 admin Sat, 21 Nov 2009 10:15:16 +0000 http://www.custwin.co.uk/blog/?p=24#comment-70 Indeed Lee, there are so many ways for companies to get noticed and in many cases the non-PPC route is the best to take. A good mixture of marketing so that there aren't too many eggs in one basket is always wise. In my experience, PPC works for those who set it up correctly, test it in small ways, and ensure that their website has everything within it so that the visitor has higher potential to convert to an enquiry. Going back to the blog entry, if that advertiser was combining PPC with a decent website analytics system and was measuring the results from PPC, then they'd be able to take action. Unfortunately, there is often a lot of laziness within companies themselves or those who they use to run their PPC campaigns. Indeed Lee, there are so many ways for companies to get noticed and in many cases the non-PPC route is the best to take. A good mixture of marketing so that there aren’t too many eggs in one basket is always wise.

In my experience, PPC works for those who set it up correctly, test it in small ways, and ensure that their website has everything within it so that the visitor has higher potential to convert to an enquiry.

Going back to the blog entry, if that advertiser was combining PPC with a decent website analytics system and was measuring the results from PPC, then they’d be able to take action. Unfortunately, there is often a lot of laziness within companies themselves or those who they use to run their PPC campaigns.

]]> By: Lee Woodford http://www.custwin.co.uk/custwin-blog/2009/11/wasted-money-on-ppc-easter-peeps-at-christmas/comment-page-1/#comment-69 Lee Woodford Fri, 20 Nov 2009 18:13:45 +0000 http://www.custwin.co.uk/blog/?p=24#comment-69 This is why I don't like PPC and there is not gurantee of what it is going to cost to achieve your target. I'm not saying it doesn't work for some people but I believe there are far better ways of getting noticed. Lee This is why I don’t like PPC and there is not gurantee of what it is going to cost to achieve your target.
I’m not saying it doesn’t work for some people but I believe there are far better ways of getting noticed.

Lee

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