PPC for restaurants – amazing first day results

It’s not often we boast about the results we get for clients but today surprised us enough to share the success.

The client came to us by referral, as most do, and their concern was that their restaurant wasn’t visible in Google when people looked for them.  They’d often get enquiries on the phone and people would say words to the effect of “we had a job finding your details in Google”.

So, thinking that there wouldn’t actually be that many people searching for them, we set up a PPC campaign focused on their restaurant name, the intention being to expand it out to other phrases that would bring business into them.  It was probably the simplest job we’ve ever done.

We looked at the statistics for the first day – 46 clicks on their advert.  Wow! We weren’t expecting that to happen.   We rang the client and said that their original clicks budget probably wouldn’t be enough over a month and asked their views.  They were ecstatic to say the least, and had taken 20 bookings during the day – much higher than usual.

And the cost of those clicks that led to all those bookings?  £7.51.   Does make all the print advertising look a bit expensive in comparison!

The point of blogging about this is not to say we’re brilliant – this was actually really easy to do.   But that it’s sometimes surprising what can be achieved with PPC advertising and that Google invisibility can be turned round overnight and put serious revenues onto the bottom line.