Website landing page impact – Mercury Engineering

It was completely by chance that I stumbled across the website for Mercury Engineering (http://www.mercuryeng.com/) and it’s been a long time since I saw a website landing page that gave such a strong impact.

Upon landing on that website you get a Bing.com effect with a huge picture dominating the page.  That picture appears to be what must be hundreds of Mercury Engineering employees standing against a background of equipment and what looks like a project they’re working on.

The biggest impact is that it instantly sends out a message that the company is large (in terms of workers).  For someone who is going to potentially consider that company to supply services there can be no doubt that the company has the resources necessary.

I’ll admit that I’ve never been a big fan of splash pages that act as a barrier, making people then click on another link to enter the full detail of the website.  In this case though, the splash page is totally justified and does exactly what it’s intended to do – get across the impression of company size.   Thankfully, once within the website so much more has been done so well that it wasn’t a case of ‘nice face, shame about the rest’.

Well done to Mercury Engineering for creating enough of an impact to make me want to blog about them.