Accountable resolutions for 2012December 22, 2011 11:21 am Website Strategy
This is the last blog of the year from us at Custwin and it’s all about having accountable resolutions. Everyone has resolutions and unfortunately, so many of them don’t happen. Accountability can really help though. That’s why we’re putting one big resolution for 2012 ‘out there’ for all our readers to see (yes, both of you! Only joking!).
We have spent most of 2011 creating and enhancing A1WebStats, our system that lets companies get amazing insights into how visitors interact with their websites. From 2006-2010 we searched for a system that would do, for a reasonable price, what we think a website visitors analytics system should do. We even approached some existing providers with enhancement suggestions but they didn’t want to know.
So we created A1WebStats and boy, is it having an impact on those who use it!
It’s never ‘finished’ and we’re always adding more to it, but it’s ‘out there’ in the market being used and ready for people to sign up for the 30 day free trial.
From just within the UK through to worldwide, there are millions of businesses who would benefit from A1WebStats (if they have the right mindset to use it properly of course!). We don’t want those millions. We don’t even want hundreds of thousands. We certainly wouldn’t want to become faceless and ‘corporate’.
So here’s our resolution for 2012 and hey, please do remind us of this resolution if you talk to us at any stage …
By the end of 2012, A1WebStats will be installed (on a paying subscription basis) within 5,000 business websites, and those businesses will be growing through using the system.
We have a lot of work to do in order to hit that target and to be honest, we don’t want to wait until the end of the year to get there!
5,000 business subscriptions is a small number of the overall businesses in the UK and an even smaller number internationally. It should be easy. But the big challenge is in changing the mindset of businesses away from “we need to be top of Google” into “we need to ensure visitors to our websites are converting into enquiries” (something that’s always been at the core of the Custwin ethos).
So there you have it: we are now officially accountable. Please do feel free to remind us of that goal whenever you like!
And hey, if you’re feeling bold, why don’t you share your big accountable resolution for 2012 via the blog here, or send it out to people you know in another way?
We wish all our readers the very best for 2012. It’s going to be a struggle for so many businesses but there are always answers and we’re always happy to provide a no-obligation chat to any business that wants some freebie insights into things they can do with their websites that will cost little or nothing, and will help them move forwards.
To your success in 2012 …
The Custwin and A1WebStats team.