Sloppy proof reading alive and well in 2012

May 13, 2012 Email Communications No Comments

Every now and then, over the years, I write a blog that focuses on email communications sent out by people who didn’t bother to properly proof read them.

The screenshot below shows a recent example.  The first part was the hook of the email received, designed to interest most people who read it …

Reading on a few lines I saw the date …

11^th June is my birthday.  I know it’s on a Monday this year.  Now I’m wondering whether I have to shift it to the Wednesday instead.   Further down the email the erroneous date is repeated …

It’s a simple mistake to make (and we’re all human) but it happens so much and is totally avoidable.   In this case it was from a business coach so it hardly inspires confidence.

So let’s recap how even the smallest business (i.e. one person) can avoid such problems …

1. Create the marketing text.
2. Read it through for errors.
3. Give it to someone else (ANYONE!) to check through.
4. Get them to confirm it’s all correct.
5. Launch the marketing promotion feeling safe that no-one will rip it apart in a blog.