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	<title>Custwin Blog</title>
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	<description>Website strength and online visibility combined lead to business</description>
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		<title>Infocuration – is this the future of information management?</title>
		<description><![CDATA[Information + Curation = Infocuration
It’s not a real word.  May never be.  But it’s my word for something that is bound to happen in time and is very much needed.
We are swamped with information overload – particularly online.  Much of what we see isn’t great quality and we feel as if we’ve wasted time looking [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/02/infocuration-%e2%80%93-is-this-the-future-of-information-management/</link>
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		<title>24/7 phone answering on websites can boost business</title>
		<description><![CDATA[I had a very inspiring conversation with a client today.   The origins of the conversation went back to a chat a couple of months before in which we discussed the all-important question I raised:
“What happens to phone calls when people ring you out of normal working hours?”
This client provides luxury villa rentals worldwide and already [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/01/247-phone-answering-on-websites-can-boost-business/</link>
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		<title>Wishing I’d entered that competition</title>
		<description><![CDATA[Competitions – they’re all rubbish.  Or that’s what I thought until I realised I missed out on a good one.
I never take notice of those “text [number] to see if you’ve won” type competitions.  Nor do I enter competitions where there’s one prize (or very few prizes) and probably thousands of people entering.   Nor do [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/01/wishing-i%e2%80%99d-entered-that-competition/</link>
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		<title>Disco vs Disco – a lesson in losing business online</title>
		<description><![CDATA[For New Year’s Eve 2011 we (fairly late, admittedly) decided to set up a New Years Eve party.  We managed to book a hall and then it was time to find a disco.  6 weeks before the day.
Panic set in and my other half contacted someone she found online.  I was busy with work so [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/01/disco-vs-disco-%e2%80%93-a-lesson-in-losing-business-online/</link>
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		<title>Jaguar: nice cars but dumb marketing</title>
		<description><![CDATA[Modern Jaguar cars – quite costly, nice to drive, and still not tons of them on the road (so they still feel fairly ‘prestige’).
Apart from the cost of having one, I can’t complain.
But I’ve been on the receiving end of occasional bits of marketing from them and it never seems to quite hit the mark [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/01/jaguar-nice-cars-but-dumb-marketing/</link>
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		<title>Registering a trademark with Google</title>
		<description><![CDATA[Do you have a trademark in your business and want to stop competitors from having adverts appearing within the Google paid search listings?
Then you need to make use of the Google Adwords Trademark Complaint Form (http://services.google.com/inquiry/aw_tmcomplaint), which lets you complete all relevant details including allowing you to grant use of your trademark to some Adwords [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/01/registering-a-trademark-with-google/</link>
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		<title>Following when Tweets seem too high</title>
		<description><![CDATA[You receive the email that someone has starting following you on Twitter.  You look at their profile and it shows similar to this below …

You see that they have numerous followers, are following many, and have done 52,823 tweets.
To some people that would be impressive.  To others it would be oppressive.
To find out whether to [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/01/following-when-tweets-seem-too-high/</link>
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		<title>E-commerce made easy – what makes a good website?</title>
		<description><![CDATA[Custwin are always happy to accept guest posts when the subject is of relevance to businesses that want to gain more from their websites.
This guest blog is from Palmers Department Store and I thought it particularly worth noting the reference to the high percentage of orders being placed outside normal working hours.  Something that Custwin [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/01/e-commerce-made-easy-%e2%80%93-what-makes-a-good-website/</link>
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		<title>BIG CHANGES &#8211; Google Search plus Your World</title>
		<description><![CDATA[
The most important Custwin blog you’ll read in 2012
It’s generally considered rude to use capital letters online as it’s seen to be ‘shouting’ but BIG CHANGES is something that needs to grab your attention because the big changes are going to affect every single business with a website.
Google are making live ‘Search plus Your World’ [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/01/big-changes-google-search-plus-your-world/</link>
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		<title>Getting personal in 2012+</title>
		<description><![CDATA[We live in an information-heavy, highly competitive, world of business.   Everyone is trying to get business wherever they can and we are increasingly seeing savvy businesses who are openly sharing their knowledge/tips with people who choose to receive information from them (for example, email newsletters, tweets etc.).   By creating useful ‘content’ that people look at [...]]]></description>
		<link>http://www.custwin.co.uk/custwin-blog/2012/01/getting-personal-in-2012/</link>
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