Custwin Gold

Custwin Gold in 10 seconds

Custwin Gold in longer than 10 seconds

Custwin Gold is the service that the majority of our (paying) clients use. We liken it to being an insurance policy that protects against decreasing sales, while boosting sales at the same time.

You would be interested in Custwin Gold if your company wants to not just have a boost in business growth but to keep that growth moving forwards month after month.

You may say: "but surely, that's just what a Google Adwords PPC campaign does? Anyone can create a PPC campaign!".

True - anyone CAN create a PPC campaign but few have our depth of expertise and also, Custwin Gold is not purely about just creating and managing brilliant Adwords, Yahoo, and Bing PPC campaigns.

Over the years we've had countless people saying "can you get us lots more visitors to our website?". That's the easy (for us) part but what many companies are still not appreciating is the fact that clicks to a company website are only as valuable as those clicks converting into enquiries and sales.

Custwin Gold is a relationship between you and us that is mutually beneficial. Quite simply, you want to be gaining lots of business from your website and we want you to pay our fee each month. We also want you to feel that you're only tied in to one month's notice period. Custwin Gold is our proven system that focuses on the following key elements that are vital to the success of any company:

1. Initially assessing how many useful visitors the website achieves within a given period of time (usually 2-4 weeks).
2. Making website refinements that will convert more visitors into enquiries and sales. Where needed, introducing a small PPC campaign to stimulate numbers of visitors to the website but without great cost.
3. Only when the website proves that it's capable of converting good levels of visitors into enquiries and sales, do we move forwards with taking the active visibility of the website to the next level, which is usually initially via PPC advertising but also through natural search engine optimisation.

Or, to put that another way. . .

• Who visits the website and how do they move through the website?
• Do they make contact at a reasonable level (in our view, at least 10% of visitors should be)?
• If they don't make contact then focus on the issues and fix them.
• Only when the website is getting stronger results does it make sense to significantly boost the online visibility of the website.

Let's look at how most companies approach getting more business from their websites . . .

1. They invest in PPC campaigns and other forms of marketing (either internally or externally).
2. They get a return on investment that's sometimes adequate and so are prepared to spend more on advertising.

The big danger here is that as forms of advertising get costlier (particularly if PPC isn't professionally managed), the returns on investment will diminish.

Suppose a company is attracting 100 new people to its website and only 5 get in contact. That's a 5% response rate and it may be enough to cover the costs (and more) of the marketing expenditure. However, it still means that 95% didn't make contact. If a competitor to that company focuses on analysing how well their website is converting visitors into enquiries and makes changes accordingly it means that they're going to gain more than 5 out of 100 as becoming customers. They may spend the same on marketing but get a higher return on that investment, which generates more revenue and puts them in a stronger position.

Custwin Gold is only for companies who are prepared to fully focus on what the website achieves and so be ready to implement our recommendations in order to get stronger results. This isn't just us being caring about what results clients get but is also about us wanting a long-term relationship with our clients. If you, as a client, are becoming stronger and stronger via your online presence then you're going to want to keep using our expertise and so will want to pay our monthly fee. We don't consider that to be selfish on our part - just mutually good business.

Many clients of our Custwin Gold service initially came to us wanting a lot more traffic to their websites. In some cases, we obliged on the understanding that they would take on board our further recommendations to make those websites better-performing. In other cases, clients accepted that in the first month it made more sense to analyse what the website was achieving rather than to spend money on Google to gain clicks that may not convert to enquiries at the desired rate. Every client is different, which is why we always advise you to contact us in the first instance so that we can assess your current position and so give you best advice without obligation to use our services.

In short, if you're looking for professional expertise that will not just drive traffic to your website but will focus on the quality of that traffic and on how well those visitors convert to enquiries/business, then joining all our clients using our Custwin Gold service will be the best choice for you.

What it costs

£325 per month (+ VAT)

Google Adwords click costs are additional and depend on client needs and budget. Typically, allow £50-100 per month initially, which is usually enough to generate 250-500 highly targeted potential customers to your website each month.

Clients only have to provide one month's notice to stop using Custwin Gold, although we do expect clients to initially commit to a three month period.

Results you should expect

It's in our interests to demonstrate a fast return on investment from the Custwin Gold service. This means that our fees plus the costs of clicks (paid to Google) are expected to gain a profit level that far exceeds that return on investment. If it didn't then you wouldn't be paying us month after month. It's also worth noting that the expertise we initially put into new clients far exceeds the financial return for us - this means that it's in our interests to provide the best possible results and so ensure clients want to pay us month after month.

As an example of gaining results, if allowing £100 of clicks plus the Custwin fee of £325, that's a total of £425 in a month. Each business sector is different but a business consultant charging out at £450 per day only has to make one sale during the month to be in profit. If clicks cost them 50p each and £100 brings them 200 clicks then clearly they'd be getting a lot more than one sale out of those 200 clicks. If a company had lower margins on sales (e.g. £25 profit per item sold) then they would need 17 sales to recoup the £425 investment during the month. If their clicks were also 50p each on average then 17 sales out of 200 clicks should be easily beatable.

Expected results from clicks vary considerably between industry types but in the first instance you should contact us for free advice about how many clicks you could expect for your click costs allowance each month, and how much business those clicks should convert into.

In some instances we would advise against using PPC advertising (and would recommend other options) because those industry sectors are too competitive. As an example, most of the advertisers that appear in Google under 'insurance' type phrases will be making losses on each customer they gain but will recoup that if they keep the customer for a few years. This isn't an investment strategy we recommend.

The best results gained from Custwin Gold come from an ongoing dialogue with clients about how well the visitors to the website have converted into enquiries/business gained. Regardless of how 'good' those results seem to be, we constantly push the boundaries of what's possible and through a one-to-one relationship with our clients we always push to get even stronger results. Naturally, as with all our services, we offer our 100% Satisfaction Guarantee.

Other options

Custwin Gold is our best-selling service. As part of the Custwin Gold service we'll make various recommendations to clients and these will sometimes include moving away from Google PPC advertising and into promoting the website in other ways. This can include raising natural search engine positioning, listing in directories, various forms of social media marketing, and many other strategies. These recommendations are included with Custwin Gold but when wanting to use Custwin to focus more on those higher level ways to generate more business from the website, it's necessary to invest more in our time. This is when clients have the option to move on to our highest level service, which is Custwin Platinum.

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