Custwin works with clients across the UK.
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Custwin has provided us sound advice on the website and patiently taken us through the development of our internet presence. We now see, after a gestation period of 6 months, our monthly growth in orders of 40% for our UK operation, 70% for our Australian operation and 100% for our New Zealand operation.
John Henderson
Managing Director
Seven Seas Worldwide
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Custwin Lite
Custwin Lite in 10 seconds
A typical investment of £175 (+VAT) per month brings numerous good quality visitors to your website. Ideal for the business that just wants enquiries to come in but doesn't want to get into too much detail. A one month notice period ensures that our focus is always on getting you excellent results.
Custwin Lite in longer than 10 seconds
Although most of our clients make use of our Gold or Platinum services, we often have clients who need our expertise but don't necessarily need the full level of service that Gold or Platinum clients have.
Here is a typical scenario in which you may consider Custwin Lite:
You may be a company with a website that you believe isn't generating you enough business. You may be the type of business that would be happy to start gaining more enquiries from the website but don't have the time to focus too much on the many opportunities that could come to you through the Gold or Platinum services.
In short, you want enquiries coming in via phone and/or email and as long as you're getting a good return on investment, you're happy.
If your focus is purely on increasing enquiries gained for a relatively small investment then Custwin Lite may be ideal for you.
Custwin Lite involves us looking at the strength of your website, making recommendations for changes (changes that will give potential customers more reason to make contact with you), and then using Google Pay Per Click (PPC) advertising to make you highly visible when people are searching for your types of products or services.
What it costs
£125 per month + PPC clicks as discussed and agreed (+ VAT)
The monthly fee covers our expertise to help you, both initially, and ongoing - the only additional costs are for the PPC clicks. Typically, clients start with an allowance of up to £50 of click costs, which we pay to Google in exchange for your adverts being clicked on when people type relevant phrases into Google.
Results you should expect
Custwin Lite is light by name but packs punch for businesses that just want to gain more enquiries. While it doesn't fund a major website redevelopment or guarantee you top positioning in Google organic search results, it generates enough traffic through to your website in order to convert into enquiries.
As an example, if the PPC clicks cost 25p each then £50 of clicks budget in a month equates to 200 people coming to your website, having typed relevant phrases into Google during that month. In this example, by adding that £125 to £50 of clicks (+VAT), you would have gained 200 visitors to your website for a £175 investment. Because we want you to be paying our monthly fee every month (all clients have just a one month notice period) then we are highly focused on sending you the types of visitors that are going to convert into good quality enquiries for you. We actually make a loss on our initial time investment, which makes it even more important for you to be an ongoing paying client.
Other options
You may not be ready to dive in and pay for Custwin Lite and so an initial discussion via our Custwin Free service may be of interest.
As a potential buyer of our Custwin Lite service you are basically saying that you want an increase in business but don't need a depth of service that brings even higher levels of business to you. However, it's perhaps worth considering the additional benefits of upgrading to Custwin Gold. The Custwin Gold level of service is like Custwin Lite on steroids - it's more than double the price of Custwin Lite but the benefits are so much higher. The key differences are:
| Custwin Lite vs. Custwin Gold | ||
|---|---|---|
| Custwin Lite | Custwin Gold | |
| Ongoing monthly payment of £125 (+ PPC clicks and VAT) | Ongoing monthly payment of £275 (+ PPC clicks and VAT) | |
| One month notice period if no longer requiring the service. | One month notice period if no longer requiring the service. | |
| Analysis of opportunities to boost the website strength - with recommendations for action. | Much deeper analysis of opportunities to boost the website strength - with recommendations for action. | |
| Creation of your Google Pay Per Click (PPC) campaign - designed to generate quality traffic within your clicks budget. | Creation of your Google Pay Per Click (PPC) campaign - designed to generate quality traffic within your clicks budget. | |
| Refinements to the PPC campaign in line with comparisons of clicks to enquiry levels. | Refinements to the PPC campaign in line with comparisons of clicks to enquiry levels. | |
| No website statistics analysis | Ongoing analysis of website statistics, incorporating information about visitors to the website (including company names and exactly what they looked at on your website), and recommendations for refinements based on the ongoing analysis. | |
| No natural search engine optimisation | Natural search engine optimisation recommendations supplied. | |
Why would you pay more for Custwin Gold?
The benefits in the table above may look very similar to each other but the key difference is in the level of analysis of website visitor patterns, plus natural search engine optimisation recommendations, which leads to further website refinements and more website traffic, and therefore higher levels of enquiries and business. Custwin Lite is perfect for companies that want to gain a comfortable level of enquiries and business but nothing more. Clients can upgrade to Custwin Gold at any time but in some cases may prefer to start with Custwin Gold instead of Custwin Lite.
What people say about Custwin Lite
Exactly as you said - new enquiries coming in quickly and regularly. I can't believe I didn't do something like this a long time ago 
.
We now understand why you weren't keen for us to spend too much on clicks initially. Your analysis of our website weaknesses highlighted issues that we just hadn't seen but needed fixing before spending on clicks .
Undoubtedly the best financial investment we made last year. Conservative estimates would put it (in the last 4 months) at being at least a
500% ROI on your costs. We need to speak to you about our sister company website.
I understand now how Google make so much money and so thank you for not just setting the campaign up so that it was beneficial to us and not
lining their pockets, but for explaining to us why it was such an important issue.
Lite isn't really the right word - it's a thumping great thing you provide and the impact has been
brilliant.
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