Custwin Rescue

Custwin Rescue in 10 seconds

Companies that have poor results from their Google PPC campaigns, whether created in-house or created externally, can benefit from Custwin Rescue to turn those PPC campaigns into successes. There are options of either a one-off £300 (+ VAT) fee for rescue or the option to develop an ongoing and beneficial relationship with Custwin.

Custwin Rescue in longer than 10 seconds

Custwin Rescue has been described by one client as a lifebelt for companies that have tried PPC advertising but had poor results. We couldn't put it better ourselves.

Google and many others make great claims that it's easy to create a Google Adwords PPC advertising campaign. And they'd be partially accurate - it's certainly easy to create a campaign that's going to get poor results.

Contrary to what they may say, Google have no interest in small businesses using PPC advertising to get great results. What they DO have an interest in is generating revenue for Google. There are numerous pitfalls that advertisers fall into (see our email newsletters or blogs for more insights into these) and the simple message is: until the day that Google make it easier for small businesses to fully benefit from PPC advertising, it's best to call in the experts.

And that's exactly what our Custwin Rescue package is here to do.

Custwin Rescue is all about reviewing the PPC campaigns that clients have already created (or have been created by external amateurs masquerading as 'experts' as is so often the case nowadays), and then converting them into winners. In most cases, such clients just want their campaigns to be rescued so that they're getting good returns on their clicks investment, and they're then happy to run their campaigns from that point onwards. In some cases, clients decide that migrating to Custwin Gold is a wise move if they want to guarantee ongoing success from PPC advertising.

If considering making use of Custwin Rescue we initially start with a no-obligation phone conversation and then log into your PPC campaign. We then highlight a few mistakes and opportunities. If the client wants to benefit from our full expertise then we get to work rescuing the PPC campaign (which usually means changing it wildly beyond what was there before).

What you as a client want is a PPC campaign that's not wasting budget but is getting you strong results that far exceeds your click costs. You may not want to retain Custwin via our Custwin Gold service but you do expect to get a quick return on investment in our expertise.

If all the above rings true to you then Custwin Rescue is the ideal solution.

What it costs

£300 one-off fee (+ VAT)

Custwin Rescue isn't as complicated as some of our work. By logging in to your PPC campaign we can see what you are trying to achieve and we use that as the basis of creating a much stronger PPC campaign that will get results. We also take the time to explain to you what needs to be considered when adding to or changing the PPC campaign in the future. In short, we view the £300 one-off fee as being the opportunity to impress you so that you may recommend us on to other potential clients.

Results you should expect

Custwin Rescue quickly demonstrates its worth by:

Reducing the level of 'poor quality' clicks
Reducing the budget spent while retaining and growing enquiry rates
Helping the client to think outside the box on ways to best-exploit PPC

In most cases we find that within just one month of rescuing PPC campaigns the savings in wasted click costs have paid for our fee while having no negative impact on enquiry levels. In the cases of companies spending low amounts on click budgets this saving can take a longer period of time.

In all cases clients of Custwin Rescue see a very noticeable increase in enquiry rates within the first month of the PPC campaign being rescued. This makes the investment in the service appear inconsequential compared to the benefits gained. As with all our services, we offer our 100% Satisfaction Guarantee.

Other options

Custwin Rescue is attractive if you want to keep sole control of your PPC campaign but just want it to be rescued to a level that brings in much higher benefits for you. Another option to consider would be Custwin Gold.

Although carrying a monthly fee of £275 (instead of a one-off £300 fee for Custwin Rescue), and so not immediately appearing attractive to you, Custwin Gold allows you to hand over management of your PPC campaign to Custwin in exchange for a monthly fee. This may not appear to be a good deal for you because if your PPC campaign has been rescued and is bringing in much higher enquiries/sales, then why would you want to pay an ongoing £275 per month? That's a good question that deserves a good answer. . .

PPC changes all the time. Apart from competitors constantly fighting each other for Google positioning, the 'rules' of PPC are often changing and it's a benefit to be able to tap into expertise that has it's finger constantly on the pulse of what's happening within PPC. It's not at all uncommon for companies to have PPC campaigns gradually fade away and die because the expertise isn't there. And let's face it, why would the expertise be there in businesses that need to be focusing on their core products or services?

Custwin Gold also has another benefit for you - we're permanently on a one month notice period with clients. This means that we are focused on generating ever impressive levels of quality traffic to clients websites, and also advising on tweaks that need to be made in order to best capitalise on the traffic. There's no nicer way of putting it but we want Custwin Gold clients to be paying us month after month because they're constantly benefiting from our ongoing expertise.

Apart from upgrading to Custwin Gold, you could also consider the information available within Custwin Free. Within that offering we could log in to your PPC campaign as part of a free phone call and advise you on useful changes to make. That costs you nothing and although it wouldn't go to the depths that we would if fully redeveloping your PPC campaign, it's a free option. Within Custwin Free you also have the option to receive our email newsletters and read our blogs, which contain useful information about how to get the best out of PPC - perhaps that's a slow way of getting the best out of your PPC campaign but if you're not in a hurry to attract lots more business then it is at least a free option.

What people say about Custwin Rescue

You were right. Simply by restricting the geographical visibility of the PPC adverts we dramatically increased our enquiries and have sold half of this years availability within 3 weeks of the changes.

I can't believe how Google could be so deceptive as to allow advertisers to fall into that hole that has cost me a lot of money. That change in combination with all the other changes you made resulted in big savings and higher levels of enquiries .

I'm sitting here laughing at my competitors who are stupidly trying to be top of the Sponsored Links, now that I understand why it's not in my interests to be that high.

We've passed your details on to [name removed for confidentiality], who supply us with the parts we use. We know they use PPC (it's how we found them) but it's very clear they're not doing it in the right way.

Thank you for making me put my PPC on hold. The redeveloped website has now launched and so I'm now ready to see what magic you can do with my PPC campaign as well.

See more comments »
Return to top of page »

See our full range of services »
See case studies of client successes »
See what our clients have to say about us »
Find out more about who we work with »
See how we can work with companies throughout the UK »
Sign up to our free monthly email newsletter »
Read our blog »
Contact us without obligation - we'll be happy to help »