Health and Beauty Clients

Custwin has worked with many clients offering business services. The following are a selection of case studies of the work we've done and continue to do with clients in the Health & Beauty industry.

aberdeenphoto.com - Photographers

aberdeenphoto are Aberdeen-based photographers who provide wedding, portrait, and commercial photography. Custwin work with aberdeenphoto on PPC advertising, organic SEO, and website strategy.

We started working with aberdeenphoto in 2009 and found a business that was successful but the success was focused in one aspect of photography and there needed to be more of a balance. Into 2010 and we are working on the website strategy and redevelopment, as well as the active marketing of the website.

 

Burlingtons - Hair Salons

Burlingtons Hair Salons are part of the new<id group and provide excellence in hairdressing throughout the UK. Custwin have worked with Burlingtons on PPC, website analysis, and website strategy.

 

Cosmetology - Botox Training

Cosmetology are experts in training industry professionals (such as dentists and doctors) in the correct and professional application of Botox injections. Custwin work for Cosmetology on PPC, SEO, and website strategy.

Our PPC work with Cosmetology focuses on the types of phrases that would be typed by people who are looking to gain Botox injections training. Cosmetology provides this training throughout the UK and because any phrase related to Botox isn't particularly cheap in Google it's important that this campaign attracts only those who are genuinely interested in Botox training, and so we use a number of methods to discourage people from clicking, while encouraging those who are more likely to be potential trainees.

Fresh Dental - Cosmetic Dentistry

Fresh Dental provide private dentistry services to clients that expect the best treatment and most modern methods, including painless dentistry.

Fresh Dental used the Custwin Rebirth service to create the website in 2008 and continue to use the Custwin Gold service to ensure a good flow of visitors to the website, who have typed relevant search phrases into Google within the geographical target area of the Fresh Dental clinic.

Hampstead Chiropractic Clinic - Chiropractors & Sports Therapy/Massage

Hampstead Chiropractic, based in North London, offers chiropractic and sports therapy/massage services to clients that travel from further distances to get the high quality services available.

Custwin have been working with Hampstead Chiropractic Clinic for several years and February 2010 saw the launch of the new website, built with the strategic input of Custwin. This new website has been designed with natural search engine optimisation fully in mind (to complement the PPC advertising we manage for the client) and will be attracting much higher levels of enquiries for certain types of treatment.

Hypoxizone - Weight Loss Machines

Hypoxizone have special machines that accelerate weight loss through normal exercise on the machines while at the gym in London. Custwin work for Hypoxizone on PPC.

Phrases related to weight loss within PPC are extremely competitive and therefore uneconomical to use in PPC campaigns. Custwin's focus with Hypoxizone has been on finding the types of phrases that are less competitive but still generate hundreds of clicks to the website each month, out of which Hypoxizone gain new clients to use their machines.

new<id cosmetics - Cosmetics

new<id cosmetics are part of the highly successful new<id group and supply a range of top quality and innovative cosmetics. Custwin work for new<id cosmetics on PPC, website analysis and website strategy .

new<id cosmetics has used Custwin in the strategic redevelopment of the website, which has led to the opportunity to redevelop the PPC campaign so that it attracts a wider audience that are led down the path to buying the cosmetics, buying another product from the new<id group, or signing up to a newsletter. The tight working relationship with new<id ensures that the relationship between the websites and PPC are permanently capitalised on in order to generate more business.

new<id studios - Makeover Photoshoots

new<id studios are part of the highly successful new<id group and provide experiences that focus on people who want a half day experience which incorporates hair and makeup makeovers plus professional photography. Custwin work for new<id on PPC, website analysis, and website strategy.

new<id have studios throughout the UK and they rely on a constant flow of customers that come from a mix of marketing activities, including PPC advertising, which Custwin maintain for the company. This PPC advertising campaign is incredibly complicated and utilises many tricks that the average PPC company wouldn't be using and the results speak for themselves in terms of business gained via the website. Custwin work closely with new<id, constantly refining the website and making additions and changes to the PPC campaign so that more business is gained.

Persona - Botox and Skin Treatments

Persona, based in Bexley, Kent, specialise in cosmetic treatments such as Botox and Skin peels. Custwin work for Persona on PPC and website strategy.

The Persona PPC campaign is targeted purely at the geographical target area that's within easy reach of Persona and focuses on the types of phrases that people may type that could lead them to wanting the services of the professionals at Persona. These phrases are from the obvious such as 'Botox injections' to the more specific (for example, someone may type 'excessive sweating', for which Persona have a treatment).

Tortue Rouge - Organic Oils & Products

Tortue Rouge produce and sell 100% organic oils and elixirs of the highest quality. We've tried them and have seen just how good the quality is compared to other brands. Custwin work for Tortue Rouge on PPC and website strategy.

The Tortue Rouge PPC campaign is huge in size because it focuses on problems that people (and animals) may have that can be cured by the Tortue Rouge products and the range of problems is immense. From people with hormone problems to cats that have a nervous disposition, the PPC campaign created and maintained by Custwin ensures that Tortue Rouge are highly visible in Google.

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