PPC Campaigns - How It Works

First and foremost, Custwin only work with companies that truly want to be generating more business via their websites. This requires investment, but an investment with the expectation of getting guaranteed results. There are always people out there who can 'do it cheaper' and we're more than happy for potential clients to go to those cheaper deals because we know that the results won't be the same.

After an initial no-obligation telephone or email discussion about what the business wants to achieve from online visibility, Custwin will provide an honest opinion of how possible or challenging that will be. In 90% of cases, Custwin will clarify that PPC advertising has big potential. In 10% of cases, Custwin will say that it's not the most economical route to win business and will make alternative recommendations.

Custwin will then gain a deeper understanding of the clients business and will create a PPC campaign that achieves the following objectives:

• It works within a set monthly budget (e.g. £100 worth of clicks at 20p per click, which generates at least 500 relevant website visitors during the month).
• It's targeted according to the geographical business focus of the client (for example, the campaign may need national or international visibility in Google, or it may just need visibility to searchers within a certain distance of the clients business).
• The adverts only attract people most likely to buy, while discouraging others from clicking on the advert.

As an example of a typical campaign, a client may be selling different colours and types of widgets and only wants their adverts to be visible within 20 miles of London, and to spend only up to £100 a month and only up to 15p per click on their adverts. Every client has individual needs and budgets and although Custwin will make recommendations, the decision is ultimately that of the client.

After the PPC campaign is created and is running, Custwin maintain the strength of the campaign and continue to liaise with the client on a regular basis (monthly as a minimum) to discuss how business levels are rising and advising what the recommendations are to increase business to higher levels. PPC never stands still and there are always opportunities to gain more business through refinements.

Custwin offer two pricing options for PPC campaign setups and each option incorporates a monthly retainer fee of £100, which ensures that the PPC campaign stays healthy and incorporates the ongoing strategic recommendations from Custwin.

The name Custwin derives from the words Customer and Winning. We're very good at what we do but to see plenty of examples of how clients benefit from our PPC campaigns, please do look at our PPC Campaigns Clients page and feel free to contact us without obligation with any questions you have and we'll be happy to help.