Custwin Newsletter - December 2011

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Welcome to the December 2011 Custwin Newsletter.

Each month this newsletter offers you a selection of Custwin blog postings that may be of interest and that you may have missed.

Each posting summary has a few bullet points to help you decide whether you'd benefit from clicking through to see the blog post.

We hope you will find something of interest each month and we always welcome your feedback and contact with Custwin via the details on the right.

Postings this month:

Custwin predictions for 2012
How genuine are Facebook Likes (for business)?
Engineered backlinks - my number one hate in 2011
Adwords phone number costs per click
Top methods for brand awareness (for smaller businesses)
Accountable resolutions for 2012
What Botox teaches us about eggs in baskets
Winning business from email newsletter subscribers
When will blog backlinkers get cleverer?
Membership organisations and online marketing

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Tel: 01227 251261
Email: hello@custwin.co.uk
Website: www.custwin.co.uk

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Custwin predictions for 2012

Read this if:

The economy worried you in 2011 and you think 2012 may get worse.
You want some points to ponder on when thinking about your online strategy.

Go to article >

How genuine are Facebook Likes (for business)?

Read this if you:

Think that Facebook Likes have any credibility at all.
Are looking to the future success of your Facebook business page and not the short-term gains.

Go to article >

Engineered backlinks - my number one hate for 2011

Read this if you:

Get frustrated that you're not higher in Google but at the same time, want to understand one of the reasons why that is.
Have a bit of time to look at a rant about the insane way that Google gives credibility to websites and why it's all a farce.

Go to article >

Adwords phone number costs per click

Read this if:

You have, or intend having, phone numbers in your Google Adwords adverts.

Go to article >

Top methods for brand awareness (for smaller businesses)

Read this if you:

Are fed up with battling to get brand visibility online and want some simpler solutions that work better 'offline'.

Go to article >

Accountable resolutions for 2012

Read this if you:

Are interested in our accountable resolution for 2012 - up there live in pixels in our blog.
Know where you want to go in 2012 but want to be fully accountable to make it happen.

Go to article >

What Botox teaches us about eggs in baskets

Read this if:

You don't use numerous forms of marketing to promote your business.
You've ever felt the pain of one source of marketing drying up, leading to lower enquiries/sales.

Go to article >

Winning business from email newsletter subscribers

Read this if you:

Produce (or intend producing) a regular email newsletter, and want to accurately measure how well people are interacting with it.
Want a 6 step process to help you get more out of email newsletters that you send out.

Go to article >

When will blog backlinkers get cleverer?

Read this if:

You receive blog responses that appear to be spam.
You'd like an insight into the types of backlinks that you should be trying to get and how to do it.

Go to article >

Membership organisations and online marketing

Read this if you:

Are interesting in how membership of an organisation (and sending to their membership base) can actually damage your reputation.
Belong to a membership organisation and wonder whether the people who run it have their finger on the pulse or not.

Go to article >