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Custwin Online - Winning Customers Online

Custwin Newsletter December 2011

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Custwin predictions for 2012

Read this if:

  • The economy worried you in 2011 and you think 2012 may get worse.
  • You want some points to ponder on when thinking about your online strategy.

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How genuine are Facebook Likes (for business)?

Read this if you:

  • Think that Facebook Likes have any credibility at all.
  • Are looking to the future success of your Facebook business page and not the short-term gains.

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Engineered backlinks - my number one hate for 2011

Read this if you:

  • Get frustrated that you're not higher in Google but at the same time, want to understand one of the reasons why that is.
  • Have a bit of time to look at a rant about the insane way that Google gives credibility to websites and why it's all a farce.

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Adwords phone number costs per click

Read this if:

  • You have, or intend having, phone numbers in your Google Adwords adverts.

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Top methods for brand awareness (for smaller businesses)

Read this if you:

  • Are fed up with battling to get brand visibility online and want some simpler solutions that work better 'offline'.

Go to article >

Accountable resolutions for 2012

Read this if you:

  • Are interested in our accountable resolution for 2012 - up there live in pixels in our blog.
  • Know where you want to go in 2012 but want to be fully accountable to make it happen.

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What Botox teaches us about eggs in baskets

Read this if:

  • You don't use numerous forms of marketing to promote your business.
  • You've ever felt the pain of one source of marketing drying up, leading to lower enquiries/sales.

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Winning business from email newsletter subscribers

Read this if you:

  • Produce (or intend producing) a regular email newsletter, and want to accurately measure how well people are interacting with it.
  • Want a 6 step process to help you get more out of email newsletters that you send out.

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When will blog backlinkers get cleverer?

Read this if:

  • You receive blog responses that appear to be spam.
  • You'd like an insight into the types of backlinks that you should be trying to get and how to do it.

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Membership organisations and online marketing

Read this if you:

  • Are interesting in how membership of an organisation (and sending to their membership base) can actually damage your reputation.
  • Belong to a membership organisation and wonder whether the people who run it have their finger on the pulse or not.

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