Custwin Newsletter - January 2012

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Welcome to the January 2012 Custwin Newsletter.

Each month this newsletter offers you a selection of Custwin blog postings that may be of interest and that you may have missed.

Each posting summary has a few bullet points to help you decide whether you'd benefit from clicking through to see the blog post.

We hope you will find something of interest each month and we always welcome your feedback and contact with Custwin via the details on the right.

Postings this month:

BIG CHANGES - Google Search plus Your World
Following when Tweets seem too high
24/7 phone answering on websites can boost business
Getting personal in 2012+
Website categories and prices
Registering a trademark with Google
Disco vs Disco - a lesson in losing business online
What ecommerce websites can learn from Cath Kidston
Wishing I'd entered that competition
Jaguar: nice cars but dumb marketing

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Email: hello@custwin.co.uk
Website: www.custwin.co.uk

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BIG CHANGES - Google Search plus Your World

Read this if:

You want to see the biggest change in Google for many years, and how it impacts every business - including yours!
You're not actively using Google+

Go to article >

Following when Tweets seem too high

Read this if you:

More often than not automatically follow people who follow you on Twitter.
Find the levels of Twitter activity to be overwhelming.

Go to article >

24/7 phone answering on websites can boost business

Read this if you:

Want to see real life example of how a 24/7 telephone answering service significantly boosted levels of enquiries for a company.
Believe that it's not important to have phone coverage outside your normal office hours, but may be willing to experiment to see if you're right or not.

Go to article >

Getting personal in 2012+

Read this if:

You're finding it harder to grab the attention of clients and potential clients, who are faced by a swamp of 'stuff' other people send them.
You believe that 'personal relationships' are the most important factor in business.

Go to article >

Website categories and prices

Read this if you:

Have a website that offers products or services, but they may not yet be sub-divided down into pages dedicated to each of them.
Think it's ok not to provide prices, or ideas of prices, within your website.

Go to article >

Registering a trademark with Google

Read this if you:

Have something trademarked and want to stop your competitors Google advertising under the name of your trademark.
Have competitors that haven't trademarked (or can't trademark) and want an insight into how to capitalise on that.

Go to article >

Disco vs Disco - a lesson in losing business online

Read this if:

You believe that you're losing potential business to competitors who have stronger websites.

Go to article >

What ecommerce websites can learn from Cath Kidston

Read this if you:

Have a website that has images of products you're promoting, but your website don't appear in Google Images when people search for those products.
Have website pages that include images of what's on offer, but the enquiries/sales are low compared to the numbers of people who visit those pages.

Go to article >

Wishing I'd entered that competition

Read this if:

You're thinking of setting up a competition that will attract people towards your business.
You respond to some competitions but not others.

Go to article >

Jaguar: nice cars but dumb marketing

Read this if you:

Share my pleasure when 'big business' gets their marketing wrong.

Go to article >