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Google - cart before horse
Read this if:
- You have been contacted by Google with offers of Adwords assistance.
- You have an Adwords campaign that appears not to be getting you good results.
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Website content - create just one brilliant piece
Read this if you:
- Moan that you or your company are brilliant at something but other people seem to get better Google positioning than you.
- Want the Custwin view on how organic SEO may possibly evolve over time and how you can get ahead of the competition.
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Website contact details 101
Read this if you:
- Want to create the best chances for people to make contact with you, having got to the contact details page of your website.
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Best time to send tweets? That depends
Read this if:
- You're tweeting for business and want some insights into when's the best times to tweet.
- You've yet to be convinced that Twitter is a useful tool to use in your business.
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Internet years more than dog years?
Read this if you:
- Consider business to be flat or down but suspect that your competitors may be doing better.
- Haven't done any active competitor websites analysis for some time.
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Facebook birthdays and business
Read this if you:
- Want a simple tip that could help to grease future business potential.
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Tommy reflects on 7 months apprenticeship
Read this if:
- You're following Tommy's experience as the Custwin apprentice.
- Want an 'on the shop floor' view of the apprenticeships system in general.
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Let your SERP listing do the talking
Read this if you:
- You have achieved a reasonable page 1 position in Google but want to get more people clicking and the Google position to improve.
- Want to see what you can learn by typing (into Google) search phrases relevant to your business.
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What exactly does your company do?
Read this if:
- You're so close to your business that you're not 100% sure that your website home page makes it really clear what you offer.
- Your website statistics data tells you that high numbers of people go no further than your home page after landing on your website.
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Old websites = lost business
Read this if you:
- Have a website copyright date of older than 2011.
- Think it's ok to leave pages on your website unchanged for months or years at a time.
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