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Custwin Online - Winning Customers Online

Custwin Newsletter June 2011

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Google - cart before horse

Read this if:

  • You have been contacted by Google with offers of Adwords assistance.
  • You have an Adwords campaign that appears not to be getting you good results.

Go to article >

Website content - create just one brilliant piece

Read this if you:

  • Moan that you or your company are brilliant at something but other people seem to get better Google positioning than you.
  • Want the Custwin view on how organic SEO may possibly evolve over time and how you can get ahead of the competition.

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Website contact details 101

Read this if you:

  • Want to create the best chances for people to make contact with you, having got to the contact details page of your website.

Go to article >

Best time to send tweets? That depends

Read this if:

  • You're tweeting for business and want some insights into when's the best times to tweet.
  • You've yet to be convinced that Twitter is a useful tool to use in your business.

Go to article >

Internet years more than dog years?

Read this if you:

  • Consider business to be flat or down but suspect that your competitors may be doing better.
  • Haven't done any active competitor websites analysis for some time.

Go to article >

Facebook birthdays and business

Read this if you:

  • Want a simple tip that could help to grease future business potential.

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Tommy reflects on 7 months apprenticeship

Read this if:

  • You're following Tommy's experience as the Custwin apprentice.
  • Want an 'on the shop floor' view of the apprenticeships system in general.

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Let your SERP listing do the talking

Read this if you:

  • You have achieved a reasonable page 1 position in Google but want to get more people clicking and the Google position to improve.
  • Want to see what you can learn by typing (into Google) search phrases relevant to your business.

Go to article >

What exactly does your company do?

Read this if:

  • You're so close to your business that you're not 100% sure that your website home page makes it really clear what you offer.
  • Your website statistics data tells you that high numbers of people go no further than your home page after landing on your website.

Go to article >

Old websites = lost business

Read this if you:

  • Have a website copyright date of older than 2011.
  • Think it's ok to leave pages on your website unchanged for months or years at a time.

Go to article >