Custwin Newsletter - March 2011

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Welcome to the March 2011 Custwin Newsletter.

Each month this newsletter offers you a selection of Custwin blog postings that may be of interest and that you may have missed.

Each posting summary has a few bullet points to help you decide whether you'd benefit from clicking through to see the blog post.

We hope you will find something of interest each month and we always welcome your feedback and contact with Custwin via the details on the right.

Postings this month:

What PPC enquiries may tell us about the economy
Why tracking enquiries saves £thousands
Costs and pricing on websites
Google Ads - when money means more than accuracy
44 seconds ... and then more ... to new business
Are jobs being wasted on unproductive employees?
From Web 2.0 to Me 1.0
Why analysing newsletter subscribers actions is important
The Census 2011 - Changing the law
Online prize draws - make them worth entering

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Tel: 01227 363295
Email: hello@custwin.co.uk
Website: www.custwin.co.uk

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What PPC enquiries may tell us about the economy

Read this if:

You have a PPC campaign but aren't happy with the results gained.
You're interested in the link between the economic woes and Google paid advertising.

Go to article >

Why tracking enquiries saves £thousands

Read this if you:

Don't know precisely which sources of marketing brought you each enquiry/sale gained.
Spend on various forms of advertising but need a better picture of which work best.

Go to article >

Costs and pricing on websites

Read this if you:

Don't put your costs/prices on your website.
Nod your head in agreement when 'marketing experts' tell you not to put costs/prices on your website.

Go to article >

Google Ads - when money means more than accuracy

Read this if:

You get irritated that the Google Ads on display don't closely match the search phrase you typed.
You are using Google Adwords advertising and find it difficult to get clicks at a cost-effective price.
You want an insight into how Google's fortunes will decline in time to come.

Go to article >

44 seconds ... and then more ... to new business

Read this if you:

Get business enquiries but the conversion to sales isn't strong enough.
Want an insight into how Custwin gains business from 'cold'.

Go to article >

Are jobs being wasted on unproductive employees?

Read this if you:

Are interested in the view of Tommy, our 19 year old, on some of the reasons why companies aren't as productive as they could be.
Have ever used 'work' computers to do personal Internet searching and weren't aware that 'Big Brother' may be watching.

Go to article >

From Web 2.0 to Me 1.0

Read this if:

You'd like an insight into how the future of 'the web' may be and what impacts that would have on all types of businesses.
You think it's insanity that red tape makes life so much more complicated.
You want to look at a subject that will keep you thinking long after you've read it.

Go to article >

Why analysing newsletter subscribers actions is important

Read this if you:

Send email newsletters but don't analyse how people interacted with those newsletters.
Analyse email newsletter open and click-through rates, but don't dig any deeper than that.

Go to article >

The Census 2011 - Changing the law

Read this if:

You never have time to do development on your business but found time to complete the 2011 Census.
You believe that certain practices in business should be compulsory (by law).

Go to article >

Online prize draws - make them worth entering

Read this if you:

Have ever offered a prize draw that has just one prize on offer.
Are thinking about running some sort of prize draw or competition online.

Go to article >