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Custwin Online - Winning Customers Online

Custwin Newsletter November 2010

Welcome to the November 2010 Custwin Newsletter.

Each month this newsletter offers you a selection of Custwin blog postings that may be of interest and that you may have missed.

Each posting summary has a few bullet points to help you decide whether you'd benefit from clicking through to see the blog post.

We hope you will find something of interest each month and we always welcome your feedback and contact with Custwin via the details on the right.

Postings this month:

  1. Testimonials on websites - the benchmark
  2. That Ocean Finance lightbulb moment multiplied
  3. Deramores - where there's wool there's a way
  4. How important are overall numbers of website visitors?
  5. How often do you look at your website in detail?
  6. Business to Business Online Directories - making the right choice
  7. Plumbers and other tradesmen on Twitter - missed opportunities
  8. Success from websites - a Hadrian's Wall analogy
  9. Restaurants getting feedback - why doesn't it happen more?
  10. Response times from website orders and enquiries

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Testimonials on websites - the benchmark

Read this if:

  • You think it's OK to have no, or very few testimonials on your website.
  • You're sceptical about the authenticity of testimonials on websites.
  • You're curious about our view of what a testimonials benchmark is.

Go to article >

That Ocean Finance lightbulb moment multiplied

Read this if you:

  • Think that analysing website statistics is a waste of time.
  • Don't object to a little bit of Custwin self-back-slapping.

Go to article >

Deramores - where there's wool there's a way

Read this if you:

  • Want to read about a Kent website success story.
  • Have skills but haven't yet worked out how to gain maximum benefit from them.
  • Think that most web developers are geeks who live in dark rooms and eat pizza.

Go to article >

How important are overall numbers of website visitors?

Read this if:

  • You think that overall traffic to a website is of particular significance.
  • You've ever heard senior management focusing on raising website visitor numbers.
  • You'd like insights into the breakdown of website visitor types that you'll get within any given time period.

Go to article >

How often do you look at your website in detail?

Read this if you:

  • Use any form of advertising to drive people to your website but are wondering why it's not getting results.
  • Think that your website may generally be underperforming.
  • Want a quick and easy way to find out if your website has faults.

Go to article >

Business to Business Online Directories - making the right choice

Read this if you:

  • Have been tempted to list your business on an online directory, free or unpaid.
  • Want a method to find out whether listing in a Business to Business online directory is going to make you more visible in Google.

Go to article >

Plumbers and other tradesmen on Twitter - missed opportunities

Read this if:

  • You do work for, or know, plumbers and other trades people.
  • You want some insights into one way of using Twitter that could be applied in other ways.

Go to article >

Success from websites - a Hadrian's Wall analogy

Read this if you:

  • Think it's possible to make a website a success with only the skills of one or two people.
  • Have experienced the pain of buying web-related services but didn't get the results you hoped for.

Go to article >

Restaurants getting customer feedback - why doesn't it happen more?

Read this if:

  • You know a restaurant owner who could benefit from some advice.
  • You've ever had reason to spread negative publicity about a restaurant.

Go to article >

Response times from website orders and enquiries

Read this if you:

  • Are interested in how a small company can win in comparison to large ones.
  • You've had negative experiences with website orders or enquiry response times.
  • Want to ensure that your website response and order processes are strong.

Go to article >

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