Custwin Newsletter - October 2010

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Welcome to the October 2010 Custwin Newsletter.

Each month this newsletter offers you a selection of Custwin blog postings that may be of interest and that you may have missed.

Each posting summary has a few bullet points to help you decide whether you'd benefit from clicking through to see the blog post.

We hope you will find something of interest each month and we always welcome your feedback and contact with Custwin via the details on the right.

Postings this month:

Google map change to force up PPC costs?
Why the increase to 20% VAT needs your proactivity now
Website enquiry forms - the message they send out
Adwords Qualified Company - a potential money pit?
£113M Euromillions Winner - how this could be you
Twitter: Dialogue not Sales
Turning on business like a tap
Photo displays on websites - consider your options carefully
Kent.gov.uk - local government incompetence in PPC
twalue.com - where quality misses the boat

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Google map change to force up PPC costs?

Read this if:

You advertise using Google PPC.
Your business is geographically targeting potential customers.
You are noticing a decline in results from your organic Google listings.

Go to article >

Why the increase to 20% VAT needs your proactivity now

Read this if you:

Think that the VAT increase won't affect your business in any way at all.
Would like to avoid a decrease in business in early 2011.

Go to article >

Website enquiry forms - the message they send out

Read this if you:

Have an enquiry form on your website.
Don't get as many enquiries via your website enquiry form as you would like to get.
Are seeing website statistics showing people get as far as your enquiry form but then drop out of your website without making contact.

Go to article >

Adwords Qualified Company - A potential money pit?

Read this if:

You think anything with a 'Google badge' must mean quality.
You're tempted into signing up for a PPC campaign and aren't sure which provider to use.
Anyone has ever tried to sell you the opportunity to gain traffic to your website (but hasn't explained that traffic alone doesn't win business).

Go to article >

£113M Euromillions Winner - How this could be you

Read this if you:

Buy lottery tickets when the big jackpots have yet to be won.
Are interested in how "you've got to be in it to win it" applies to online marketing.
Want to see how it's possible to gain an extra £8,500 per month.

Go to article >

Twitter: Dialogue not sales

Read this if you:

Use Twitter mainly to promote your products/services.
Aren't yet using Twitter for business but want to avoid one of the pitfalls.

Go to article >

Turning on business like a tap

Read this if:

You're interested in the combination needed to make your website generate more business than you can cope with.
You're sceptical that a website can make that much difference to the success of a business.

Go to article >

Photo displays on websites - consider your options carefully

Read this if you:

Use, or are considering using, photography on your website to demonstrate the products or services you offer.
Are considering a web developer and want to ensure that they have good systems that will show off photography if you need it in the future.

Go to article >

Kent.gov.uk - local government incompetence in PPC

Read this if:

You want to see how some of your taxes are wasted.
You didn't know that it was possible to see what keywords phrases other advertisers are bidding on within Google Adwords.

Go to article >

twalue.com - where quality misses the boat

Read this if you:

Think that large numbers of visitors to websites, or followers on Twitter, are the holy grail.
Always bump into the same people at offline networking or within online forums, and wonder how they can possibly get much work done.

Go to article >