Custwin Newsletter - October 2011

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Welcome to the October 2011 Custwin Newsletter.

Each month this newsletter offers you a selection of Custwin blog postings that may be of interest and that you may have missed.

Each posting summary has a few bullet points to help you decide whether you'd benefit from clicking through to see the blog post.

We hope you will find something of interest each month and we always welcome your feedback and contact with Custwin via the details on the right.

Postings this month:

The true cost of Google's $9.72bn earnings
How to avoid time waster enquiries
Google Adwords CTR: is higher better?
Please Sir give me a chance, I will try my best
Why pre-paid Adwords is dangerous
Ensuring you get value from QR code advertising
Using negative keywords to raise Adwords CTR
Long-term business development online
SEO from keywords in the domain name
Avoid wasting money & time on Russians

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The true cost of Google's $9.72bn earnings

Read this if:

You are interested in how increases in Google's earnings run parallel to the downturn in business for so many Adwords advertisers.
Your own Google Adwords advertising is not performing as you'd hoped it would.

Go to article >

How to avoid time waster enquiries

Read this if you:

Respond to business enquiries without analysing website statistics first of all.
Have responded to enquiries in the past and then can't work out why it hasn't converted into business.

Go to article >

Google Adwords CTR: is higher better?

Read this if you:

Advertise with Google Adwords and have heard that it's important to have a high CTR.
Feel that you're paying too much for your Adwords clicks, even though your Google positioning is good.

Go to article >

Please Sir give me a chance, I will try my best

Read this if:

You have good search engine positioning but clicks don't convert to enough enquiries.
You think your website is good enough but website statistics say otherwise.

Go to article >

Why pre-paid Adwords is dangerous

Read this if you:

Pre-pay your Google Adwords campaign (or an agency does that for you).
Want to see how easy it is to lose £thousands in revenues through using pre-paid Adwords.

Go to article >

Ensuring you get value from QR code advertising

Read this if you:

Use, or are considering using, QR codes to advertise your business.

Go to article >

Using negative keywords to raise Adwords CTR

Read this if:

You use Google Adwords but your rate of clicks on your adverts appears to be poor.

Go to article >

Long-term business development online

Read this if you:

Don't get people consistently referred to you, based on your expertise.
Often don't have an answer when someone says "do you know someone who can ..."

Go to article >

SEO from keywords in the domain name

Read this if:

You want an insight into how a domain name with certain key phrases in it can be a significant SEO advantage for you.
You scratch your head when you see seemingly inferior websites appearing high in Google when those websites don't have much of substance.

Go to article >

Avoid wasting money & time on Russians

Read this if you:

Knee-jerk react to enquiries that come in via your website (without digging deeper).
Feel that you spend a lot of time responding to enquiries but you don't seem to get much business from them.

Go to article >