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Daddy Long-Legs Marketing
Read this if:
- You've tried SEO/PPC and it hasn't worked properly.
- You're thinking about embarking on any form of marketing.
- Someone has tried to convince you that success from online marketing can be achieved from a one-off fee.
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.co domains - are they worth it?
Read this if you:
- Missed out on getting a good Twitter name.
- Want to ensure competitors don't trade off your name in the future.
- Think you may want to create a personal brand for yourself in the future.
- Want to see why Ed Miliband and Nick Clegg should be reading this.
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Twitter - the power of negative publicity
Read this if you:
- Aren't actively monitoring what people say about you or your company on Twitter.
- Want some insights into how a negative tweet can have a significant knock-on effect.
- Are considering monitoring tweets related to competitors in case there are opportunities to capitalise on.
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Pricing on websites - why keep it a secret?
Read this if:
- Your website stops potential customers from gaining any insights into prices you may charge for services or goods.
- You've been seduced by so-called marketing expertise that says it's good practice to offer something for free but hide the actual price of what you're selling.
- You hate going to a website and not being able to find out how much something costs.
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Online reputation management for beginners
Read this if you:
- Aren't routinely tracking what appears in Google search results when people search for your company (or personal) name.
- Are interested in what people are saying about your competitors online.
- Want to avoid what could lead to a future downturn in business.
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Flipboard on iPad - now Google should be scared
Read this if you:
- Need a really good excuse to buy that iPad.
- Are interested in how an app could lead to a decline in the fortunes of Google.
- Want to think further ahead about how your business could be gaining future customers, with less reliance on Google visibility.
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How not to encourage online responses to questions
Read this if:
- You have a website that makes people sign up in order to respond to questions/blog postings/etc.
- You've ever been annoyed at having to create a profile in order to interact with a website.
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When online special offers aren't so special
Read this if you:
- Use, or are thinking about using, automated software to put up time-limited offers on your website.
- If it makes you smile when established businesses get it wrong online.
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Google Adwords trademark policy UK change
Read this if:
- You want to know how you can effectively use competitors trademarked phrases within your Adwords campaigns.
- You've long been wondering why some competitors have been doing better than you (because they had this knowledge).
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England Flags - Stock Control, Stupidity, and Opportunity
Read this if you:
- Are concerned that your PPC provider may not be as efficient as they could be, allowing PPC adverts to run weeks after they should have stopped.
- Are interested in how a charity wastes the money kindly donated to it.
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