Custwin Newsletter - September 2011

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Welcome to the September 2011 Custwin Newsletter.

Each month this newsletter offers you a selection of Custwin blog postings that may be of interest and that you may have missed.

Each posting summary has a few bullet points to help you decide whether you'd benefit from clicking through to see the blog post.

We hope you will find something of interest each month and we always welcome your feedback and contact with Custwin via the details on the right.

Postings this month:

Google Adwords Geo Targeting Change
Webstats and LinkedIn
Google's definition of quality
100 days left to make 100 days improvement
Death by Google Places ... or any marketing
Why you need webstats as well as PPC
Multiple contact details options on websites
Ready for the 90% to 62%?
Shame on you, Chris Cardell
From bar code to sale

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Website: www.custwin.co.uk

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Google Adwords Geo Targeting Change

Read this if:

You use, or are consider using Google Adwords advertising targeted at a local level.
Have someone else doing your Google Adwords advertising for you but can't work out why you're not getting brilliant results.

Go to article >

Webstats and LinkedIn

Read this if you:

Are on the fence about whether or not to use LinkedIn
Are interested in the companies that visit your website but don't know what to do after identifying which companies they were .

Go to article >

Google's definition of 'quality'

Read this if you:

Wonder why the Google search results are often full of engineered rubbish.
Feel that it's hard to get good Google positioning and want some insights into how a 'fairer' system could work.

Go to article >

100 days left to make 100% improvement

Read this if:

You made business goals for this year but many don't look as if they're going to be achieved.
Want some insights into how you can improve aspects of your website by 100% in the remainder of 2011.

Go to article >

Death by Google Places ... or any marketing

Read this if you:

Have a Google Places listing and have noticed a drop off in enquiries.
Feel that if one of your marketing channels suddenly dried up, your business would be in serious trouble.

Go to article >

Why you need webstats as well as PPC

Read this if you:

Have a Google Adwords campaign that you don't monitor closely.
Have a Google Adwords campaign but your results from it aren't great.

Go to article >

Multiple contact details options on websites

Read this if:

You don't give people multiple choices of how they can contact you from your website.

Go to article >

Ready for the 90% to 62%?

Read this if you:

Don't use Bing.
Aren't very visible in the Bing search results.
Want to be prepared for a gradual shift away from people searching via Google.

Go to article >

Shame on you, Chris Cardell

Read this if:

You listen to gurus and take their advice as 'gospel'.
Want to gain a bit more insight into when it's not advisable to use PPC advertising.

Go to article >

From bar code to sale

Read this if you:

Sell physical products that have a bar code on the packaging.
Sell physical products (with a bar code) and don't understand why you're not selling more of them.

Go to article >