Retail Clients

Custwin has worked with many clients offering business services. The following are a selection of case studies of the work we've done and continue to do with clients that offer products for sale.

Aspire Timber Structures - Timber Frames

Aspire Timber Structures produce exactly what you'd expect - timber frame structures for houses, apartments, commercial buildings, and more.

Custwin initially became involved with Aspire Timber Structures through the redevelopment of an existing PPC campaign. This work has evolved to becoming far more involved in the strategic moving forwards of the website itself.

Chaplins - Designer Furniture

Chaplins Furniture sell beautiful ranges of designer furniture from their showroom but rely on the website to generate the initial enquiries. Custwin work for Chaplins Furniture on PPC and website strategy.

Our success with another client led to us being introduced to Chaplins, who wanted the same level of success for their business. Our PPC work with Chaplins Furniture created huge numbers of enquiries and sales within a very short time of the campaign going live. This campaign includes generic search terms but particularly focuses on the brand names of products and ensures that people who click on the adverts (in Google, Yahoo, and MSN) get taken through to the most applicable page on the website.

H&V Controls - Home Improvement

H&V Controls are an online retailer of parts related to the home (such as thermostats and valves). Custwin work for H&V Controls on PPC.

The PPC work for H&V Controls involved creating numerous groups of keyword phrases that focused on the individual products and brands supplied by H&V Controls. This was a time-consuming process but guarantees that when people type very specific search phrases into Google, that they see the H&V Controls advert, and because they're the most tightly relevant adverts on display, they attract the clicks. This is a typical example of a client that's not spending a lot on actual clicks but can gain hundreds of clicks to the website each month and all of the clicks are highly targeted.

Hazlemere - Windows, Doors & Conservatories

Hazlemere create and install high quality windows, doors, and conservatories for clients in their geographical target area. Custwin work for Hazlemere on PPC, website analysis, and website development.

Windows, doors, and conservatories are very competitive types of phrases within PPC and so Custwin has to focus particularly on what's gained from the clicks because they cost more than the average. For example, when someone from the target area types a phrase such as 'conservatory companies' then the website needs to perform to ensure a return on clicks investment. From initial PPC work for Hazlemere, Custwin's involvement evolved to analysing the website statistics and creating the strategy for the website that replaced the original website.

Increation - Designer Kitchens

Increation focus mainly on London and the home counties and create beautiful designer kitchens, bedrooms, and bathrooms for clients who expect high quality. Custwin work for Increation on PPC and website strategy.

The PPC work for Increation focuses on getting the best out of a very competitive industry within Google PPC. There are many advertisers competing against obvious phrases such as 'bespoke kitchens' and 'kitchen designers' and so the Custwin focus has been mainly on the more niche phrases that although they generate smaller numbers of clicks, they're cheaper, amount to a lot of clicks when added together, and are much more targeted to the search phrases of the potential customers. Increation are a client that take a great interest in the PPC and website statistics, which shows the sign of a company that wants to succeed through keeping a constant focus on what results are being gained and how they can be enhanced.

Kent Sectional Buildings - Wooden Garden Buildings

Kent Sectional Buildings have been in business since 1958 and provide high quality wooden buildings for homes and gardens. These range from sheds and greenhouses through to conservatories, summer houses, and home offices.

We started working with Kent Sectional Buildings in late 2009 and our brief was to raise the Google visibility of the business. At that time the website didn't accurately reflect the quality of buildings that are created and so we rebuilt much of the website while focusing on the natural search engine optimisation. As at the start of 2010 it's early days for the SEO but many phrases, as typed by potential customers, are resulting in top, or near to top natural search engine positioning.

Meditations - Meditation Machines

Meditations sell fantastic mind machines (we know how good they are because we use them!) that allow people to quickly meditate to resolve numerous issues such as sleep, stress, and digestive problems (amongst many others).

Custwin work with Meditations on website strategy, which led to the launch of the new website in 2009 and we continue to work on PPC advertising and recommendations for further website enhancements.

Milners - Flooring & Furnishings

Milners are a floorings and furnishings store located in Surrey who want to attract business from anyone in the target area looking for the products they sell. Custwin work for Milners on PPC and website strategy.

The range of products that Milners supplies is extensive. Carpets, wood flooring, curtains, different brand names . . . . the list if huge. This PPC campaign is equally huge and contains all possible variations of phrases that ensure the Milners adverts appear in Google when people within their catchment area type relevant phrases (e.g. 'carpet shops Surrey', 'Amtico flooring'). Every month there's a different type of product that has higher levels of searches and Custwin continue to work with Milners in analysing such patterns and on getting the best out of PPC, as we do with all clients.

Novus - Road Safety Products

Novus provide a wide range of road safety products including speed detectors and software that can make existing systems much more effective.

Custwin are providing the Custwin Gold service to Novus, which involves ensuring high visibility in Google when people are typing phrases that mean they have a need for the products and software supplied by Novus. Custwin are also regularly involved in providing website strategy input to Novus.

Whiteleys - Office Furniture

Whiteleys Office Furniture serve the area in and around the M25, which is probably the most competitive area within which to gain search engine visibility.

Custwin were involved in the strategy behind the current website and provide the Custwin Gold service to Whiteleys, which ensures that when people in the geographical target area are typing relevant phrases into Google (for example, 'office furniture London' or 'Orangebox chairs'), that the Whiteleys adverts appear.

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