Custwin works with clients across the UK.
We had been using Google pay-per-click for some time with mixed results. Wishing for better results we asked Custwin to put together a new comprehensive pay-per-click campaign. While we have increased our pay per click expenditure, we have seen a near doubling of enquiries via our website (which brings in about £120,000 worth of business a year for us). Custwin's campaign is bringing in new traffic we were not getting before (some with 50%-100% click-through rates).
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Website Development - How It Works
The successful development of a website hinges on accountability. There may be different people involved in a website development but someone has to take responsibility. Custwin are usually the company that takes the responsibility.
Custwin are involved at the outset of a website development project, working on the strategy/design of the website through liaising with the client and other team members.
When the strategy/design of the website has been agreed, Custwin's involvement is in working with the website builders to ensure that the strategy is effectively built into the website and that factors such as the ability to work strongly with PPC campaigns are always a high priority. When the website has been built to the standards expected by Custwin and the client has signed off the website, Custwin then often become involved in the marketing of the website via PPC advertising.
The focus of Custwin is always on ensuring that the resulting website generates a lot of business because we find that clients who win business are clients who refer us onto new clients, which is the cheapest and most effective form of advertising available.
Read on to find out more about Custwin's involvement in the strategy/design stage of website development projects.