Website Development - Strategy / Design

The strategy of the website is of fundamental importance and the most basic level of the strategy is considering how the website will be marketed and therefore how it needs to be structured. For example, if a company is selling a range of products and one of them is metal widgets then metal widgets would need a separate page from the other widgets so that PPC advertising could link potential customers directly into the metal widgets page (instead of another page and them then having to click a few links to find what they want).

Of course, ensuring the website strategy allows for online marketing is just one aspect and the real strength of Custwin is in working from a proven formula that focuses on the following key questions in the mind of visitors to the website:

• What do you sell/offer?
• Is there enough information about it?
• What do other people say about your products/services?
• How do I get in contact with you / how easy is it to buy?

Through our website analysis service Custwin see so many websites that don't address those four fundamental website strategy issues. When you add numerous other factors that have to be considered within a website strategy to those four, you start to see why Custwin are the company of choice to have involved on website development projects. Yes, it increases the costs of the project but there's always the guarantee that website development projects will recoup their initial investment over a relatively short period of time.

In some situations, clients purely want Custwin to create a website strategy document - explaining in full exactly what the website needs to contain. This document can then be taken to any web developer who will implement the recommendations and Custwin can be available to ensure that the resulting website is as it was intended to be.

Read on to see how Custwin are involved with the physical building of the website »