Website Analysis

Everyone wants to get business from their website and most companies think it's simply a case of setting up a PPC campaign and the business will flood in. Unfortunately, that's rarely the case.

If wanting to attract new business it's first of all important to gain a clear picture of how well the website is performing before spending budget on actively generating more people to the website (for example, from PPC advertising).

It's certainly true to say that a company could spend £hundreds on attracting website visitors through a PPC campaign and that would result in a certain level of enquiries/sales. For example, a spend of £200 on PPC clicks could generate at least 1,000 website visitors, all of who had typed certain relevant phrases into Google. The law of averages means that a few of those visitors will buy/get in contact regardless of the quality of the website. However, if a website isn't performing effectively then the percentage of enquiries compared to visitors will be very low, which makes the cost per customer acquisition high compared to competitor companies.

Custwin offer a website analysis service so that companies can first of all get a clear picture of whether their website is performing or not. Custwin guarantees that our analysis will highlight where websites are going wrong and what needs to happen in order to win significantly more business from website visitors. Quite simply, we get it right, as you can see from our how it works page.