Who We Work With

Custwin work with companies in a diverse range of industries. By looking at our clients section you can see that we have no particular focus on any one type of industry but instead our focus is purely on absorbing ourselves in the business of each type of client. This is one of our key strengths - the ability to quickly understand a type of business and then get the best results.

The majority of our work is with:

Companies in a wide variety of industries

We work with companies of all sizes. Our smallest client turns over £30,000 per year and our largest turns over £40M per year. Regardless of size, we use the same methods with every type of client.

Our ability to quickly switch from one type of industry to another is essential because in any one day we can be contacted by any of our clients to discuss their type of industry and we have the ability to instantly switch into that industry type.

You can see within our by business type section that we work with clients in a wide range of industries and we thrive on quickly learning about new business types, as well as utilising our experience in certain industries when approached by new clients in those industries, so please do contact us to discuss your type of business and we'd be happy to advise you without obligation.

Web development companies

Custwin work with forward-thinking web development companies who have a desire to get the best results for their clients. Unfortunately, there are many web development companies who are trying to expand beyond their core skills of website design/build into areas such as search engine marketing and deep website strategy, and the results are often poor. In our view, this doesn't help the web development company or their clients.

Custwin work with many web development companies, acting as an extra arm to their business. This will usually involve strategic input to new website designs or the creation and maintenance of PPC campaigns. Most of the time the 'service' is offered by the web development company and Custwin undertake the work but the end client has no concept that it's been done by any company other than their web developer. This works well for web development companies because it helps them evolve from purely producing websites to being associated with the profitability of their clients, which encourages long-term loyalty and positive onward referrals from those clients to new clients.

It's not uncommon for web development companies to approach Custwin with details of a client that they want to win a contract from. Custwin will initially offer advice about how that client could benefit from certain elements within their website and will also advise on how the potential client can be benefiting from PPC advertising in combination with a superior website. In some cases, demo PPC campaigns will be created so that web development companies can demonstrate how PPC works as part of the potential client meeting, and is often the deciding factor in whether the contract is gained.

The hidden agenda here is that Custwin have always been firmly against those in the industry who create a poor result for clients, whether that be a poorly considered website or an amateur PPC campaign. 55% of the current Custwin client base had originally been provided with a poor website or a bad PPC campaign - many of those 55% are actually clients of web developers and business consultants and have no concept of who Custwin are. All they know is that their website is generating business and they're happy with their web development company or consultant.

If you're a web development company that would like to explore without obligation how it's possible to significantly boost customer loyalty and gain much more business from existing and new clients, then please do contact us and we'll be happy to see how we could potentially work together.

Business consultants

In the same way that Custwin work with web development companies, we also work with business consultants who are looking to generate a lot more business for clients.

In our experience, we find that business consultants are often faced with the demand of "we need more business" from clients. We work with business consultants to create that boost in business. Sometimes the clients of the business consultants are on fairly tight budgets and don't have the finances to properly redevelop websites and so we advise on the 'quick fixes' that will help in the short term. We then add on our PPC expertise and create campaigns that generate lots of targeted traffic to the websites of those clients.

The results of these campaigns vary depending on how much the business consultant has been able to convince the client that they need to invest. In situations where the client decides to invest in proper website redevelopment, utilising the strategic skills of Custwin, the results are fantastic because the PPC campaigns can be linked through to a website that's guaranteed to get results. In situations where lack of budget doesn't allow such big changes it's still possible to generate enough extra business from PPC, which then frees up more finances to further the development work on the website. This isn't the preferred route but it's often been proven to work - especially with client companies that previously had no online visibility and suddenly have lots.

As with our work with web development companies, Custwin are often invisible to the end-client of the business consultant if that's what's desired, although it's fairly common for the business consultant to encourage direct contact with the client so that the strategic/promotional messages can be better communicated.

If you're a business consultant that would like to explore without obligation how it's possible to significantly boost the business of clients through website strategy and online marketing then please do contact us and we'll be happy to see how we could potentially work together.