Why Online?

The most successful companies win business through utilising many forms of marketing. The best way of generating business is always through word of mouth. Other methods include printed advertising, sales staff, telemarketing, radio, sponsorship, and much more.

Online visibility is only part of the overall success of any business but it's a vital part to get right. Websites have evolved so much over the years that people have got used to good experiences on websites and they assume that a poor website also means that the quality of the product or service provided by the company they're initially interested in will also be poor.

There are thousands of companies that provide fantastic products and services but that have awful websites. In many cases they have plenty of ongoing business and so their websites and online visibility are of secondary concern. Unfortunately, the reality is that potential new customers are going to be deterred by a poor experience on the website of a company they're considering using.

Over the years, Custwin has witnessed the huge increase in companies advertising within search engines such as Google and is consistently surprised of the lack of awareness within those companies that don't effectively market themselves online. We've experienced numerous examples of clients who had difficulty understanding why their levels of business enquiries had been dropping prior to meeting us and in every case we've highlighted how the competitors of those clients had been taking away their business for a long time because of their online presence.

Quite simply: having a strong website and proactively marketing that website is no longer an option but is very much a business essential. If people can't find you when they're searching for products or services, or they don't like your website if they do find you, then you're actively contributing towards the success of your competitors because it's very easy for potential clients to find alternatives.

Custwin work with clients who all have very individual views about how they want to use the Internet. Some just want to have their websites highly visible in search engines (such as Google) through PPC advertising. Others understand that there's little point in sending hundreds or thousands of potential clients to a website if the website needs to be stronger and so they use PPC advertising in combination with website analysis.

Custwin guarantee to generate hundreds or thousands of potential customers to the websites of clients each month, and for those people to be ready to buy. However, we never allow a client to spend a lot of money on such marketing activity if we consider that the website isn't strong enough to convert the initial interest into substantial levels of business. This is why we always advise a combination of website analysis and PPC advertising together. This is what guarantees that website visitors will want to get in contact and because we work with clients on a constantly rolling basis, it's permanently in our interests to ensure clients are stronger online than their competitors.

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